*By Carlo Versano* Mozilla is looking to capitalize on consumers' increased awareness of data privacy with new anti-tracking features built into the latest version of its Firefox browser. The new tools are part of Mozilla's commitment to giving "agency" back to the user, COO Denelle Dixon said Thursday in an interview on Cheddar. The "[Enhanced Tracking Protection](https://blog.mozilla.org/blog/2018/10/23/latest-firefox-rolls-out-enhanced-tracking-protection/)" features make it more difficult for websites to use "cross-site tracking" ー that familiar experience users have of an ad following them around the web. Dixon said users of the new browser tools may find that parts of some websites or certain ads may appear broken, but the ETP can be turned off for specific, frequently visited sites ー or disabled altogether. Mozilla has positioned itself as the champion of user privacy rights since its earliest days competing with pre-boxed web browsers like Safari and Internet Explorer. But the rise of Google's ($GOOGL) Chrome browser has eaten into Mozilla's Firefox. Mozilla has far fewer revenue streams ー a chunk of its profits come from revenue-sharing agreements with companies like Google to make its search engine the default ー and depends on user support. It is experimenting with new revenue streams as part of the new ETP features, such as offering a subscription to a VPN service from within the browser. Asked whether it posed a challenge for Mozilla to partner with Google on search even as it competes head-to-head with Chrome, Dixon said: "We want to give users what they want." And users want Google search. But as Google faces pressure from regulators, politicians, and users about its own tracking and data practices, Mozilla sees an opening to promote its privacy bona fides. Dixon calls it the "no surprises rule." "The bottom line ー users shouldn't be surprised about what's happening with their data," she said. For full interview [click here](https://cheddar.com/videos/mozilla-coo-on-privacy-and-security-in-the-age-of-big-data).

Share:
More In Business
Al Sharpton to lead pro-DEI march through Wall Street
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
A US tariff exemption for small orders ends Friday. It’s a big deal.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines’ new policy will affect plus-size travelers. Here’s how
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Load More