Concerns over privacy, workplace culture, and social responsibility have required the chiefs of Silicon Valley's biggest firms to defend themselves in unfamiliar forums, said Ben LaBolt, a partner at Bully Pulpit, an image consulting firm.
As tech companies face greater public scrutiny, and Congress considers regulation, LaBolt said executives must show they're sympathetic as well as diligent.
"A lot of it is as much style as it is substance," said LaBolt, a former campaign press secretary for President Obama. " It's showing respect for the members of Congress, talking to the broader public, not just the people in the room."
LaBolt said Monday in an interview with Cheddar that the Facebook CEO Mark Zuckerberg's appearance before Congress earlier this month was an example of the new requirements for Silicon Valley executives. Public hearings can test an executive's judgment in different ways than he or she is used to.
"I think starting with 'I'm sorry' is always a good place to start, but it's usually not enough," said LaBolt. "People need to see accountability."
He cited the case of Uber's former chief executive, Travis Kalanick, who was forced out after reports of combative behavior and a toxic work environment. Uber is a Bully Pulpit client, and since Dara Khosrowshahi took over the company, LaBolt said he has heard more from his client about efforts to change company's culture than he has negative stories about Uber being a difficult place to work.
For the full interview, [click here](https://cheddar.com/videos/image-and-branding-in-the-digital-era).
Apple's new iOS 17 has some promising upgrades in store for group chats. Previously, when a iMessage group chat contained an Android user, it would lose features such as text editing and threaded replies. Now group chats will retain those features, even when there is a "green bubble" in the mix.
Workers at the Barnes & Noble in Manhattan's Union Square, one of the retail chain's signature stores and home to its corporate offices, have voted to unionize.
U.S. and British cybersecurity officials warned Wednesday that a Russian cyber-extortion gang's hack of a file-transfer program popular with corporations could have widespread global impact. Initial data-theft victims include the BBC, British Airways and Nova Scotia's government.
Wilson Aerospace, a Colorado-based tools company with close ties to NASA, is suing Boeing for allegedly stealing trade secrets over the past two decades.
Apple recently acquired augmented reality company Mira following its launch of the Vision Pro headset. Cheddar News explains how Apple is looking to tap into the AR market long dominated by Meta.
Fiserv President and Chief Executive Frank Bisignano spoke to Cheddar News about what the transfer to the New York Stock Exchange means for his company and how Fiserve plans to use its partnership with the exchange in the fintech space. "We do believe that we could do a lot here creatively with the stock exchange," he said. "
It's never too early to save for retirement but many people don't have access to an employer-sponsored plan. Pratik Patel, managing director and head of family wealth strategies for BMO Family Office, joined Cheddar News to discuss other options to ensure safe retirement.
Joe Mazzola, director of trading and education with Charles Schwab, joined Cheddar News to discuss Wednesday's trading session as markets closed mixed.
