Concerns over privacy, workplace culture, and social responsibility have required the chiefs of Silicon Valley's biggest firms to defend themselves in unfamiliar forums, said Ben LaBolt, a partner at Bully Pulpit, an image consulting firm.
As tech companies face greater public scrutiny, and Congress considers regulation, LaBolt said executives must show they're sympathetic as well as diligent.
"A lot of it is as much style as it is substance," said LaBolt, a former campaign press secretary for President Obama. " It's showing respect for the members of Congress, talking to the broader public, not just the people in the room."
LaBolt said Monday in an interview with Cheddar that the Facebook CEO Mark Zuckerberg's appearance before Congress earlier this month was an example of the new requirements for Silicon Valley executives. Public hearings can test an executive's judgment in different ways than he or she is used to.
"I think starting with 'I'm sorry' is always a good place to start, but it's usually not enough," said LaBolt. "People need to see accountability."
He cited the case of Uber's former chief executive, Travis Kalanick, who was forced out after reports of combative behavior and a toxic work environment. Uber is a Bully Pulpit client, and since Dara Khosrowshahi took over the company, LaBolt said he has heard more from his client about efforts to change company's culture than he has negative stories about Uber being a difficult place to work.
For the full interview, [click here](https://cheddar.com/videos/image-and-branding-in-the-digital-era).
Gene sequencing test maker Illumina Inc. said Sunday that its board has accepted the resignation of its CEO and director, Francis deSouza, effective immediately.
“Any consumer can tell you that online airline bookings are confusing enough," said William McGee, an aviation expert at the American Economic Liberties Project. "The last thing we need is to roll back an existing protection that provides effective transparency.”
Cheddar News checks in to see what to look out for Next Week on the Street as former president Donald Trump makes an appearance in federal court after being indicted. Investors will also keep an eye on the Federal Reserve meeting to see what comes out of that while earnings continue to pour in.
Google will launch its long-delayed News Showcase product this summer.
Walmart is expanding its HIV treatments, planning to add over 80 specialty facilities across nearly a dozen states by the end of the year.
The Internal Revenue Service said there are about $1.5 billion in unclaimed tax refunds dating back to 2019.
General Motors will allow its electric vehicles to use Tesla charging stations across the country.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Modelo Especial is now the top-selling beer in the United States, dethroning Bud Light after 22 years. In May, sales of Modelo Especial hit $333 million. That's up 15.6 percent from the same period last year.
Electric vehicles made by General Motors will be able to use much of Tesla's extensive charging network beginning early next year. In addition, GM will adopt Tesla's connector, the plug that links an electric vehicle to a charging station.
