Netflix Wants to Crack Down on Password Sharing Amid Pressure to Grow Memberships

Netflix is testing out a way to charge users who share their passwords with friends and family, and while it's not being introduced in the U.S. yet, it might one day. The streaming giant is under pressure to grow membership numbers after lackluster fourth-quarter guidance, and anticipated pressures as people return to work and face higher costs elsewhere, thanks to rising inflation. Will Netflix see increased customer cancellations if it implements a price hike for password sharing? Is the company only focusing on the investor, and not the subscriber? Seth Schachner, Managing Director at StratAmericas and Digital Business Executive, joins Closing Bell to discuss Netflix's plans to charge for password sharing, why the company is doing so, how it might hurt subscriber numbers and more.
More Videos
Your 2026 Money Reset Starts Now
Personal finance reporter Oyin Adedoyin of The Wall Street Journal breaks down the smartest moves to reset savings, debt, and spending.
Would You Let AI Into Your Bathroom?
From flush to brush, AI is taking over our bathroom. Discover how this latest smart tech is both revolutionizing our daily routines and improving our health
How AI Could Save Your Pet's Life
Is your pet's new best friend a robot? From smart collars to AI-powered food bowls, explore the latest in animal care technology from CES 2026
Load More