Netflix 'Recommendations' Sure Look Like Commercials...
*By Conor White*
Netflix's newest feature may only be in the testing phase, but it's causing an uproar on social media. The streaming giant will insert "recommendations" between episodes of shows, and many critics argue these suggestions are [just commercials](https://www.nytimes.com/2018/08/20/business/media/netflix-commercials-videos-ads.html) by another name. Users complained over the weekend that promotional videos ー which can last up to 20 seconds ー were interrupting their viewing time, and some even threatened to cancel their subscriptions.
Austin Powell, managing editor at the Daily Dot, said it's a "bad look" for Netflix.
"I just want the content, I just want my show," he said Monday in an interview on Cheddar. "It's a regressive move, and I think it's indicative of a lot of other issues."
Netflix posted [less-than-stellar](https://www.bloomberg.com/news/videos/2018-07-16/netflix-troubles-may-have-ripple-effects-research-affiliates-ceo-says-video) second-quarter numbers in July, with new subscriber tallies [falling short](http://fortune.com/2018/07/16/netflix-stock-drops/) of expectations.
With more than 80 original series slated for release this year, Powell said this may be an act of desperation for Netflix.
"They just don't know how to market all of that content," he said. "There's literally too much for them to work with and for you to know what to watch, and so they're having to really force this onto the user in a way that's not really that pleasant."
While Netflix seems to believe viewers are having trouble discovering new content, Powell said it's a simple matter of quality, not quantity.
"To me, the real issue here is content. Netflix in 2018 hasn't had a breakout hit like 'Stranger Things' or 'Making A Murderer' and they're just trying to force this."
Still, investors seem to be shrugging off user backlash ー shares of Netflix ended a six-day losing streak and were up more than 3 percent on Monday.
For full interview, [click here] (https://cheddar.com/videos/new-on-netflix-commercials).
Melissa Gonzalez, CEO and Founder of The Lionesque Group, joins Cheddar News' Closing Bell, where she explains why she feels mixed about the Walmart's new initiative and what will make mass adoption of this offering difficult.
Exercise equipment maker Peloton is attempting to run away from a recent bout of controversy. CEO John Foley published an open letter to employees on Thursday after reports that said Peloton was pausing production of its Bike and Tread products, delaying the opening of a new U.S. factory, and considering job cuts. In the letter, Foley wrote that the information in the reports was 'incomplete,' 'out of context,' and not reflective of Peloton's strategy. Peloton's stock responded on Friday, with shares bouncing back after falling nearly 24% in the regular session on Thursday. CFRA Research's Director of Research Ken Leon joined Cheddar News' Closing Bell to discuss.
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eToro, the social trading platform that offers crypto, forex, and equities, recently announced that it's giving U.S. users the option to include stocks and ETFs as part of their investment portfolios. Lule Demmissie, CEO of eToro U.S., joined Cheddar to talk about the company’s expanded offerings. "We felt, although crypto is a fantastic asset class, that individuals benefit from having a broader access to different kinds of investments, and equities is definitely one of them," Demmissie noted.
Coming off of CES, Blink Charging announced a partnership with legacy automaker General Motors to provide charging stations for its newest electric cars. The company specializes in stations they own and operate that also accommodate residential and commercial locations. Michael D. Farkas, founder and CEO, noted that they "don’t discriminate” when it comes to locating their chargers while also taking the philosophy of seeing their hardware more like hot water heaters rather than smartphones constantly in need of upgrading. "We believe it's one of the reasons why we were selected by GM," Farkas said. "These dealerships have to invest in these locations and make sure that this hardware is workable for a very, very long period of time."
Simeon Siegel, managing director and senior analyst at BMO Capital Markets joins Cheddar News to discuss CNBC's report that Peloton plans to halt production, despite the company's CEO denying those claims.
