*By Alisha Haridasani*
Nestlé's $7.1 billion partnership with Starbucks announced on Monday aims to give the Swiss company an opportunity to regain lost ground in the United States.
Under the deal, the maker of Nespresso and Nescafé will market and distribute Starbucks' packaged products, including branded coffee capsules and tea bags. In return, Starbucks will have access to Nestlé’s vast global network to gain a stronger presence in overseas markets.
In a [statement](https://www.nestle.com/media/pressreleases/allpressreleases/nestle-press-release-may-2018) Monday, Nestlé said that its alliance with the Seattle-based coffee brand will serve as “a strong platform for continued growth in North America.”
Nestlé hasn't been able to keep up with shifting consumer demands in the U.S., its [biggest market](https://www.nestle.com/investors/annual-report), where coffee-drinkers are looking for freshly brewed products rather than instant coffee, like Nescafé.
It's one reason that Nestlé invested in the high-end coffee brand Blue Bottle last year.
Nestlé's shrinking share of the coffee market is also, in part, driven by competition from JAB. The European holding company has been expanding its coffee portfolio, which now includes Keurig, Peet’s, Stumptown, and Intelligentsia, giving it a foothold in the fresh-brewed and packaged coffee markets.
Shares of both Starbucks and Nestlé rallied on Monday.
Airbnb has admitted to misleading its customers in Australia by not making clear that prices on its site were listed in U.S. dollars instead of Australian dollars.
Business research group The Conference Board said that its consumer confidence index increased two months in a row.
Grant Buckholt, financial adviser with Northwestern Mutual, joined Cheddar News to discuss what exactly a holiday bonus entails and provided tips on how to budget it.
New car sales in the U.S. are forecasted to grow next year.
Many of us will look to chart a path to tackling finances as the New Year arrives. Jamila Souffrant, author of "Your Journey to Financial Freedom," joined Cheddar News to discuss steps on what to take if you're looking to take control of your life for financial freedom.
If you're looking to upgrade your home entertainment system, Vizio may have you covered, especially this holiday season. Phil Schneider, head of device sales with Vizio, spoke with Cheddar News about what's currently in demand.
There are reports that Warner Brothers Discovery and Paramount have held talks to join forces. Cheddar News breaks it down to discuss what this could mean for the media landscape and for viewers.
Thursday kicks off the busiest holiday travel period of the year.
SiriusXM is facing a new lawsuit for allegedly trapping customers into subscription plans.
IKEA says it expects shipping delays and other product availability issues due to ongoing attacks by Houthi rebels in the Red Sea.
Load More