*By Christian Smith*
Peloton and Equinox may be racing each other for fitness domination, but the new studio and streaming service NEO U is taking a more collaborative approach, said one of its co-founders; he's inviting major brands to join his effort.
"If I was to meet with any of those companies that I just said, I would say, 'Hey, we're not competing against each other. I'm just another revenue stream for you,'" Nate Forster, a co-founder, told Cheddar. "Equinox can be on the platform. Peloton can be on the platform. I'm not trying to take the users from them."
NEO U just closed a $4 million round of funding, said Forster, bringing the New York fitness studio's total capital raised to $20 million. The company plans to use that cash to finish and launch its global streaming platform by September. The new service will store content from dozens of trainers and fitness studios; and all of it can be filmed at NEO U's Fifth-Avenue headquarters, Forster said. It's home to three studios ー weight and HIIT training, boxing, and yoga ー with industry-standard camera and lighting equipment, and a live control room.
Trainers and studios that partner with NEO U can make money by charging clients for classes in NEO U's physical space and through a revenue share on streamed content.
NEO U already has over a dozen trainers shooting content in preparation for the launch of its streaming service, including fitness influencer Nicole Mejia. Though she already has more than [1.3 million](https://www.instagram.com/nicole_mejia/?hl=en) Instagram followers, Mejia, the founder of the popular workout program Fit and Thick, sees NEO U's streaming platform as a way to grow her audience.
"I'll be able to kind of access all of my following all over the world really in a way that I'm not currently able to with my physical classes," Mejia told Cheddar.
In its first iteration, NEO U's streaming platform will focus primarily on classes, but Forster has bigger ambitions. He said he wants NEO U to become the "Amazon" of health and wellness.
"When our platform is done, we're going to have talk shows and nutrition shows and e-commerce," he said. "And it's going to be a place where all these different things can live."
For more on this story, [click here](https://cheddar.com/videos/how-one-gym-plans-to-take-over-the-fitness-streaming-industry).
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
