These are the headlines you Need2Know:
* **More Russian Hacking Afoot:**
Russian hackers are reportedly still trying to influence U.S. elections. The latest alleged targets are conservative organizations that have expressed a desire to sanction Moscow against President Trump's wishes. Microsoft said in a report that it uncovered fake internet domains linked to the same Russian military intelligence unit that was involved in trying to sway voters in the 2016 election. For more on this story, [click here](https://www.nytimes.com/2018/08/21/us/politics/russia-cyber-hack.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-news).
* **Summer Reading with Obama:**
Barack Obama released his summer reading picks on Facebook. The shortlist includes "Warlight," which the former President describes as "a meditation on the lingering effects of war." President Trump, on the other hand, said he doesn't have much time to read anymore but has recommended books on Twitter, including “Russia Hoax: The Illicit Scheme to Clear Hillary Clinton and Frame Donald Trump.” See President Obama's full list [here](https://www.cnn.com/2018/08/20/politics/barack-obama-reading-list-trnd/index.html).
* **Football Is Back:**
The AP released its first Top 25 Poll for the 2018 NCAA College Football season, and reigning champion Alabama holds the #1 spot. Clemson, Georgia, Wisconsin, and Ohio State round out the top 5. See the full list [here](https://collegefootball.ap.org/poll).
* **VMAs Honor Big Stars:**
Camila Cabello took home MTV's Video of the Year award for "Havana" and won Artist of the Year. Childish Gambino nabbed three awards for "This Is America.” And Jennifer Lopez was the recipient of this year’s Video Vanguard Award and performed a medley of her biggest hits. [Watch](https://www.youtube.com/watch?v=_tPIq1SB4Dk) the performance.
Cheddar's Jill Wagner gets into the latest.
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Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
