Cheddar's Hena Doba and Brad Smith get into the latest.

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Adidas Announces New Program For College Athletes To Get Paid
Adidas is now the first major sports brand to create a program for paying college athletes. The new "name, image and likeness" network will allow more than 50,000 students across NCAA Division 1 schools to become paid spokespeople for the brand. Thilo Kunkel, Associate Professor and Director of Sport Industry Research Center at Temple University, tells us why this new program is only the beginning of an exciting time for student athletes.
U.S. Braces for Potential Russian Cyberattack
The U.S. is bracing for a potential cyberattack as both the FBI and President Biden warn that Russia is 'exploring' a hack. This comes amid a recent rise in hacks on U.S. companies including Microsoft, Okta, and Nestle. Chris Pierson, founder & CEO, BlackCloak joined Cheddar's Opening Bell to discuss.
Eddie Ghabour Sees Rate Hikes as 'Knockout Punch' for Market Going Forward
The co-owner and managing partner at Key Advisors Group Eddie Ghabour joined Cheddar News to break down the many factors impacting the market today, including the war in Ukraine, Fed rate hikes, inflation, and job numbers. Ghabour explained that he sees a bear market bounce currently leading to a downturn as the Federal Reserve is forced to be hawkish — even hinting at a recession. "I can't stress enough, you have a Fed that's telling us they're going to raise rates by 50 basis points in May during this type of environment," he said. "That's gonna be the knockout punch for this market and this economy in the short term and worst case for the consumer, unfortunately, in our opinion."
Markets Pull Back as Oil, Commodities Spike
Michele Schneider, Partner and Director of Trading Research & Education at MarketGauge, talks about the challenges the Fed has in avoiding rising inflation and how the commodity shock is impacting long-term growth.
Inflation Explained...With Candy
With ongoing supply chain issues and war in Ukraine, inflation is likely here to stay. This is the first time many younger people will experience consistent inflation as working adults, so this video breaks it down using candy (for fun!).
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