Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Chalkboard is the first platform for sports bettors fueled by real betting data with a unique social platform that provides seamless real-time bet tracking, score updates, and social interaction between sports fans. Ted Mauze, co-founder & CEO of Chalkboard, and Saniyah Lawson, NBA sports betting influencer & Chalkboard NBA community manager, join Cheddar News.
Cheddar senior reporter Michelle Castillo looks into the peer-to-peer fashion rental platform Wardrobe and how the service is helping to cut down on waste.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Sports streaming giants, such as Disney Plus and ESPN, have expressed interest and intent in adding sports betting features to their platform. As sports betting has increasingly become more mainstream, it's no surprise that businesses want to get in on the benefits these betting features have to offer. Alan Wolk, the co-founder of TVREV, joins Cheddar News.
NASA’s newest X-ray observatory is circling the world after launching from Kennedy Space Center.
Congress got a crash course in crypto on Wednesday, as six executives from companies representing a cross-section of the digital economy answered questions from the House Financial Services Committee.
In the spirit of the holidays, Cheddar presents the 12 days of the top terms of 2021.
Instagram has launched a feature that urges teenagers to take breaks from the photo-sharing platform and announced other tools aimed at protecting young users from harmful content on the Facebook-owned service.
Refinery29 has launched their new gaming series, ‘GG,’ which features leading women and non-binary gamers through the lens of identity, entrepreneurship, wellbeing, community, self-expression, and personal beauty. Melissah Yang, entertainment director at Refinery29 joins Cheddar News to discuss the launch and how 'GG' is changing the game.
Hawaii Flooding, Beijing Boycott & Disrupting Death
