Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Facebook's parent company Meta says it has created what it believes is among the fastest artificial intelligence supercomputers running today.
The administrators of the SAT say the exam will move from paper and pencil to a digital format.
They say life is about the journey, not the destination — and how you get there makes all the difference. Americans shunned train stations, roadways, and airports amid the coronavirus pandemic, never realizing things could be fundamentally different when they return. In this episode, we're exploring the evolving world of transportation, from how we get around to how goods get to us.
New York City Mayor Eric Adams plans to convert his first paycheck this week into two cryptocurrencies.
Intel will invest $20 billion in a new computer chip facility in Ohio amid a global shortage of microprocessors used in everything from phones and cars to video games.
The 40-page paper was widely seen as the first step in doing just that, but the document provides only partial hints as to if the Fed is supportive of a central bank digital currency.
The People's Bank of China (PBOC) announced on Tuesday that 261 million individuals, or about a fifth of the country's population, have now set up digital yuan wallets.
AT&T and Verizon say they will delay some new 5G wireless service after the airline industry raised alarms about potential interference with important systems on planes.
GreenPower Motor Company CEO Fraser Atkinson joined Cheddar News to discuss Gov. Jim Justice's plan for West Virginia to reduce carbon emissions in 2022 by adding a school bus fleet of B.E.A.S.T.s — or battery-electric automated school transportation. Atkinson discussed why the state was perfect for manufacturing electric buses, and the economic impact its facilities will have on the region. He also noted a health impact the new vehicles could have, citing research that children from kindergarten to sixth grade are most at risk for cancers and respiratory illnesses due to exhaust pollution.
Two of the biggest names in crypto had a public spat this week over whether stablecoin issuers should have to reveal to the general public what's in their reserves.
