Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
PlayVS CEO and founder Delane Parnell is helping shift the culture of amateur sports across the U.S. through esports.
For Meta, the sell-off marks another failed attempt by the social media giant to reinvent its core business model. What it means for other stablecoin projects, however, is still an open question.
Tesla is recalling nearly 54,000 vehicles because their “Full Self-Driving” software lets them roll through stop signs without coming to a complete halt.
Toyota says it's working with Japan’s space agency on a vehicle to explore the lunar surface, with ambitions to help people live on the moon by 2040 and eventually live on Mars.
The study by California researchers that was published in Thursday’s journal Environmental Science & Technology found that more than 2.6 million tons of methane leaks into the air from gas stoves in the United States even when they aren't running.
Despite wild fluctuations and increasing competition from other canine-themed coins such as Shiba Inu and Dogelon Mars, Dogecoin has held onto the top spot of meme coins.
Tesla Inc. has posted record fourth-quarter and full-year earnings as deliveries of its electric vehicles soared despite a global shortage of computer chips.
Heirs of Pablo Picasso, the famed 20th-century Spanish artist, are vaulting into 21st-century commerce by selling 1,010 digital art pieces of one of his ceramic works that has never before been seen publicly.
Arguably the biggest challenge to the rise of electric vehicles is their outsized demand for rare earth minerals. Cheddar's Alex Vuocolo does a deep dive into the struggle over securing supply chains for a green tech future.
