NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
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American private aviation company Wheels Up saw a substantial revenue increase in its Q4 earnings. With bookings ramping up for the summer — along with hopes of being on the tail-end of COVID-19 — the company is looking at a promising upcoming quarter as well. CEO Kenny Dichter joined Cheddar News to talk about the earnings reports as well as the company's new app development. "We’re following that Uber, Airbnb, Amazon playbook and are really going to disrupt this space through technology," he said.
In this edition of Tik Talk, musicians use tech to make songs with plants. The process turns electrodes in the plants into musical notes and the results just might blow your mind.
