NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Boeing shares saw a pullback after a 737-800 aircraft with 132 people on board nosedived mid-flight, crashing into the mountains of Southern China. China's Eastern Airlines plane was not a 737-Max model, which was grounded worldwide after two fatal crashes in 2018 and 2019, but it's once again raising questions about the safety of Boeing's aircraft. Michael Boyd, CEO of Boyd Group International, gave Opening Bell his take on what another crash means for Boeing.
HSBC announced that it is buying a plot of virtual land in decentralized gaming virtual world The Sandbox. Mathieu Nouzareth, U.S CEO of The Sandbox, joins Cheddar News' Closing Bell, where he elaborates on what his platform is providing to HSBC and how his company is helping companies across different sectors embrace Web3.
Deepwell Digital Therapeutics is a game development company looking to transform the way we look at video games — this time to improve health outcomes. Its goal is to create software to aid those who deal with conditions such as depression and ADHD. Company co-founder and co-CEO Ryan Douglas and co-founder Kate Edwards joined Cheddar News to talk about the technology is being used to help patients. "From a research perspective, the game industry itself has been well aware for many, many years of the kind of inherent, kind of anecdotal therapeutic value of playing games," said Edwards.
