NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Cheddar News senior reporter, Michelle Castillo joined Scott Keogh, CEO of Volkswagen Group of America, for a ride in the new ID.Buzz electric van at South by Southwest. Keogh touched on issues from the auto giant's commitment to electrification and achieving carbon neutrality to the need for more charging infrastructure to support the electric vehicle wave. "We made a commitment to be CO2 neutral, and I think the reason it is, simplistically is, we're the world's largest car company. We're responsible for 1 percent of global CO2 emissions, and frankly, leaders have to lead and so that's what we want to do," he said.
The U.S. Securities and Exchange Commission Monday laid out a proposal that would require businesses to disclose the emissions they produce. Kathleen Rogers, CEO & President at EARTHDAY.ORG, joined Cheddar News to break down the implications of this historic step.
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