NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
More American tech companies continue to pull their businesses out of China as the Communist Party cracks down on firms — both foreign and domestic. Yahoo and Fortnite have become the latest companies to withdraw from the country, and the withdrawals come just days after Microsoft announced it would take LinkedIn offline. Shehzad Qazi, managing director at China Beige Book International, joined Cheddar to provide some insight into how the crackdowns in China would also impact the tech companies at home in the United States.
Sian Morson, founder and editor of The Blkchain, talks about the challenges digital artists of color face getting opportunities to advance their careers and ways NFTs are redistributing wealth.
A new report out by the Center for Countering Digital Hate shows how just ten publishers are responsible for the bulk of climate change misinformation on social media--and companies like Facebook and Google are making money off them. Imran Ahmed, CEO of the Center for Countering Digital Hate, joined Cheddar to discuss.
Yahoo has officially pulled out of China after its two-decade relationship with the mainland. This comes as a result of China's tech crackdown which has been impacting several sectors. As of November 1st, the country has also implemented one of the strictest data privacy laws. Tech Reporter at MarketWatch Jon Swartz joined Cheddar to discuss more.
Dr. Rachel Cleetus, Policy Director and Lead Economist of the Climate and Energy Program for the Union of Concerned Scientists, joined Cheddar News to discuss the COP26 summit.
A CDC advisory committee as unanimously voted to recommend the Pfizer Covid-19 vaccine in children ages 5 to 11. Dr. Amesh Adalja, Infectious Disease Specialist and Senior Scholar at Johns Hopkins Center for Health Security, joined Cheddar News to discuss.
A Freitag pod with Carlo and Baker, talking about the upcoming federal vax-or-test deadline, the most shocking upset of this week's elections, an incredible story of selflessness and Love, Hate, Ate.
