NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Bentley aims to become end-to-end carbon neutral by 2030. The luxury car brand has outlined steps to achieve this goal, including switching its entire model range to plug-in hybrid or battery electric vehicles by 2026 and become fully electric by 2030. Christophe Georges, president & CEO of Bentley Americas, joined Cheddar to discuss this new pledge and what consumers can expect from future models.
ORIGYN Foundation, an NFT authentication start-up based in Switzerland, has secured $20 million in funding from investors like Paris Hilton, Bill Ackman, and Polychain Capital, among others. The non-profit, now valued at $300 million, uses AI technology to verify non-fungible tokens across art, collectibles, digital media and luxury goods. Daniel Haudenschild, CEO of ORIGYN Entreprise, discusses how the money will help put power back into the hands of artists, creators, and collectors.
Michael S. Weinstein, chair of the white collar criminal defense practice at Cole Schotz, joined "Wake Up With Cheddar" to break down the defense's strategy to put Elizabeth Holmes on the stand in the former Theranos CEO's criminal fraud trial. "She's humanizing herself, and she's certainly coming off as they would want her to," he said. "I think what really is going to be interesting and really where the rubber meets the road is when the cross-examination commences, and they're able to pick apart her story and contrast what she's currently saying to what she previously said on multiple occasions in the last five to seven years."
Jill and Carlo are a bit delayed today on account of Carlo's internet not working. Better late than never, they discuss what we know about the suspect in the Christmas parade crash, closing arguments in the Arbery killing trial, and more.
A group of crypto enthusiasts pooled over $40 million dollars in an attempt to win a copy of the U.S. Constitution last week. However, their efforts came up short, as hedge fund billionaire Ken Griffin emerged as the victor in a $43.2 million Sotheby's auction. Matt Cutler, CEO & Co-Founder of Blocknative, joins Cheddar News' Closing Bell, where he explains why ConstitutionDAO ultimately came up short.
