NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Reese Mozer, CEO and co-founder of American Robotics, joins Cheddar News to discuss innovations in edge computing and how drone technology can maximize its potential.
Jill and Carlo cover the latest on Omicron, another school shooting in America and more. Plus, bidding farewell to 'transitory' inflation, and the controversy surrounding 'Lovely Bones' author Alice Sebold.
Capitalizing on the NFT hype while riding the rush to all things '90s, tarantino announced earlier this month a planned sale of NFTs based off his hand-written, original script of 'Pulp Fiction.' Days after the announcement, the studio that produced the iconic film, Miramax, filed suit against Tarentino. Kal Raustiala, Professor of comparative and international law at UCA joins Cheddar News.
Sam Burd, president of Dell Technologies Client Solutions Group, joined Cheddar to talk about the firm's Q3 earnings beat and what consumers can expect from the tech company in the future. He noted a return to offices alongside the overall change to how people work as sources for the earnings beat. Burd also discussed how the company has been able to navigate the ongoing global semiconductor chip shortage.
Sarav Arunachalam, air pollution scientist at the University of North Carolina at Chapel Hill, joins Cheddar Climate, where he discusses what he needs to happen when it comes to EV production on a global level to help reduce the effects of climate change.
