Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
The Federal Trade Commission is proposing stronger regulations for children's privacy online.
Hidden inside the foundation of popular artificial intelligence image-generators are thousands of images of child sexual abuse, according to a new report that urges companies to take action to address a harmful flaw in the technology they built.
Rite Aid has been banned from using facial recognition technology for five years over allegations that a surveillance system it used incorrectly identified potential shoplifters, especially Black, Latino, Asian or female shoppers.
Tesla drivers in the U.S. were in more accidents than drivers of any other car brand this year, according to a study.
Hackers accessed Xfinity customers’ personal information by exploiting a vulnerability in software used by the company, the Comcast-owned telecommunications business announced this week.
The White House is lending its support to an auto industry effort to standardize Tesla’s electric vehicle charging plugs for all EVs in the United States.
A group representing several big tech companies is suing Utah over state laws about children's social media use.
A new study published in the journal Behavior and Information Technology reveals less time on social media makes people happier and more efficient at work.
Google has agreed to pay $700 million to settle an anti-trust settlement.
Apple announced that starting this week, it will stop selling some versions of the Apple watch in the U.S.
