NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Breakthrough Energy Catalyst, a private-public fund backed by Bill Gates, is planning to invest up to $15 billion in clean technology initiatives across the U.S., UK, and European Union. It will target four key areas and help fund large projects that otherwise would not be financially possible. Bobby Hollis, Director of Breakthrough Energy Catalyst, joins Cheddar News' Closing Bell to discuss.
An economic development agency, the Northwest Arkansas Council, is looking to draw technology professionals to their region of the Southern state with incentives like $10,000 worth of Bitcoin and a new bicycle. Nelson Peacock, president and CEO of the private nonprofit made up of companies like Walmart and Tyson Foods, joined Cheddar to talk about the program to further power his local economy. "By offering the payment in Bitcoin, we're looking to identify those people with interest and expertise in the underlying technologies, the blockchain technologies," he said.
After months of investors turning to crypto as a hedge against inflation, instead of the traditional hedge of gold, one crypto exchange is working with a token creator to launch a digital coin backed by a physical asset. GCOIN gives customers a digital title of ownership to 99.99% pure physical gold which is stored in a secured vault. Brent de Jong, GCoin's founder and Kristin Boggiano, Co-Founder and President of CrossTower, a cryptocurrency exchange, join Cheddar News' Closing Bell to discuss the GCOIN rollout, customer interest, why crypto is used as an inflation hedge, and more.
Retail platform operator and delivery company, Foxtrot,
raised $100 million in a Series C round led by D1 Capital Partners. Foxtrot bills itself as the modern convenience store that combines what it calls in-store curated discovery with 30-minute delivery and 5-minute pickup. Since launching first as a digital-only delivery service, the company has since grown into a popular local retailer, opening 16 brick and mortar locations across Chicago, Dallas, and Washington, DC. Foxtrot co-founder and CEO Michael LaVitola joined Cheddar News' Closing Bell to discuss.
The January 6 committee has subpoenaed four tech giants for more information on what they did and didn't do leading up to last year's deadly Capitol insurrection. Google, Facebook, Twitter, and Reddit were asked to assist the investigation in August, but the committee says their responses have been 'inadequate.' Craig Timberg, a national technology reporter at the Washington Post, joins Cheddar News' Closing Bell for more details about the subpoenas, why this is happening now, and how it might impact social media companies moving forward.
As Meta and Microsoft ramp up their AR and VR tech futures, analysts have been waiting on word from Apple, but the consumer tech giant is reportedly delaying such an announcement. Doug Astrop, a managing partner at Exponential Investment Partners, joined Cheddar to dive into the rumors about the possibilities of a foray into the metaverse by Tim Cook's megacorp sometime in 2022 or 2023. "We can't really predict with a great deal of certainty how it's going to play out, but I'm confident Apple's going to be a big player and do very well in any scenario that unfolds," said Astrop.
Makena Kelly, politics reporter at The Verge, joins Cheddar News to discuss what's next for net neutrality as Biden's other nominee for the FCC, Gigi Sohn, awaits votes from the committee and Senate.
