NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Mona Akhavi, CEO of Vrai, joins Cheddar Innovates to discuss the process of creating lab grown diamonds, why this industry is growing, and the latest trends in the jewelry and engagement ring space.
New laws under consideration in Europe, Asia, and the U.S. could put some sharp limitations on Big Tech. Some of the limits would include how these companies can treat smaller competitors and even restrict their use of artificial intelligence, things like facial recognition. Co-founder and Executive Director at Accountable Tech, Nicole Gill, joined Cheddar to discuss more.
A new report out on Linkedin says that Crypto-related job postings in the US surged to 395% between 2020 and 2021. Job titles which included titles containing "Bitcoin", "Ethereum", "Blockchain", and cryptocurrency, all outpaced jobs in the wider tech industry which saw a 98% increase in listings during the same time period. LinkedIn also notes that the most common crypto job postings were blockchain developers and engineers. CEO of Radkl, Ryan Sheftel, joined Cheddar to discuss more.
Garrett Nelson, Senior Analyst and VP of Equity Research at CFRA Research, joins Cheddar News' Closing Bell, where he breaks down where automakers like Ford, Tesla, Rivian, and Lucid currently stand at the start of 2022 and what we should expect to transpire in the upcoming year.
Fintech startup Milo has launched what it says to be the world's first crypto mortgage. As part of the offering, clients will be able to use Bitcoin as collateral to purchase property and qualify for a 30-year loan. Josip Rupena, CEO and Founder of Milo, joins Cheddar News' Closing Bell, where he explains how this offering is a winning solution for crypto investors who want to invest in real estate.
