NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Ann Berry, Chief Investment Officer at Wheelhouse, joined Wake Up With Cheddar to break down why Netflix stock saw such a steep decline in after hours trading on Thursday.
Bill Lawton, Principal Research Engineer AT Georgia Tech Research Institute, joined Cheddar News to break down the latest with the controversial rollout of 5G, as the FAA continues to investigate possible flight disruptions.
Dan Ives, managing director and senior equity research analyst at Wedbush, sat down with Cheddar News' Baker Machado to break down the implications of this deal for both Microsoft and Activision, as well as competitors like Sony.
David Trainer, CEO of New Constructs, joined Cheddar News' Michelle Castillo to discuss what the future may hold for Netflix, as increased competition and slowing subscriber growth cause the stock to tumble.
