NBCUniversal's Linda Yaccarino: Expect $1 Billion in Revenue for 2018 Olympics

Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising. Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage. Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."

More In Technology

Construction Bucks Trend: Jobs Grow Amid Economic Cooling

Despite economic concerns and a cooling labor market, construction shows resilience, with 27,000 new jobs created and a decreased unemployment rate of 3.3%.

Microsoft Faces UK Competition Investigation Over AI Startup Hiring

British regulators have opened a preliminary investigation into Microsoft’s hiring of an AI startup’s key staff over AI competition concerns.

Perjury Charges Could Face Man Who Falsely Claimed to Invent Bitcoin

Perjury charges in London could soon face a man who falsely claimed to be the mysterious creator of the bitcoin cryptocurrency.

OpenAI Whistleblowers ask SEC to Investigate the company’s NDAs

OpenAI whistleblowers have filed a complaint with the Securities and Exchange Commission and asked the agency to investigate the company's NDAs.

Stardust Power Battery Lithium Powers EV Boom

PLUS: GM and Ford hit record numbers, while Mercedes and Volkswagen slow EV production due to waning demand.

Senator Calls Out Big Tech’s New Approach to Poaching AI talent

U.S. Sen. Ron Wyden is calling for action against a new practice big technology companies are using to swallow up AI talent.

On NYC beaches, Angry Birds Fight Drones Patrolling for Sharks

A new initiative to monitor swimmers and sharks on New York City beaches with surveillance drones is bringing a backlash from shorebirds.

Samsung Put A Ring On It! Inside The New Galaxy Ring & Foldable Phone

Cheddar gets an inside look at the new Samsung Galaxy Ring. Plus, a look at the 6th generational foldable phone! Watch!

Tax Prep Firm Intuit to lay off 1,800 as Part of AI-Focused Re-org

WASHINGTON (AP) — Tax preparation and financial software company Intuit announced an AI-focused reorganization plan Wednesday that includes laying off abou

Microsoft Quits OpenAI Board Amidst Antitrust Scrutiny of AI pacts

Microsoft has relinquished its seat on the board of OpenAI, saying its participation is no longer needed because the firm has improved its governance.

Load More