Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Samsung will offer $50 credits on the upcoming Galaxy S23 phone and its Galaxy Book laptop.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Gregory Breitbart, CEO of Body20, joined Cheddar News to discuss the new technology the company is bringing to the exercise space.
Google said a liability case before the Supreme Court could potentially "upend the internet" and lead to massive censorship online.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
A judge in Elon Musk's Tesla jury trial is hearing the CEO's request to move it to Texas from California.
Tesla is cutting the price tag on some of its electric vehicles in the U.S.
Dan Diasio, EY Global and Americas Artificial Intelligence Leader, joins Cheddar News at CES in Las Vegas to discuss how companies are using artificial intelligence to accelerate product innovation.
The 2023 Consumers Electronics show in Las Vegas didn't just feature smart devices to make our lives easier, there were also some gadgets aimed at eliminating waste and improving climate conditions.
