NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
The Enhanced Games is going public in two ways — with a new listing on the Nadsaq stock exchange and also by offering a direct-to-consumer business focused on performance products.
Real estate software company RealPage has agreed to stop sharing nonpublic information between landlords as part of a settlement with the Department of Justice.
Thanksgiving travel is set to smash records as millions fly, drive, and ride despite FAA disruptions and economic uncertainty. Here’s what you need to know.
AI, BNPL and new digital tools are reshaping holiday shopping. PayPal’s Michelle Gill shares survey insights, tech trends, and tips for smarter spending in 2025
'The Chair Company' blends sharp satire with workplace conspiracy. Lake Bell joins us to talk its corporate themes, quirky characters, and why viewers love it!
It's a tough time for the job market. Amid wider economic uncertainty, some analysts have said that businesses are at a “no-hire, no fire” standstill. At the same time, some sizeable layoffs have continued to pile up — raising worker anxieties across sectors. Some companies have pointed to rising operational costs due to U.S.'s new tariffs, while others have redirected money to artificial intelligence investments. Workers in the public sector have also been hit hard. Federal jobs were cut by the thousands earlier this year. And many workers are now going without pay as the U.S. government shutdown has now dragged on for more than a month.
