*By Jacqueline Corba* What began as a lingerie brand 40 years ago has become an innovator in online retail. Women's fashion company Natori recently reported sales through social media [rose 76 percent](https://www.mobilemarketer.com/news/natori-boosts-social-media-sales-76-from-ai/522010/) over six months thanks to Albert, an A.I. platform that builds marketing campaigns for the web. But that's not the only source of growth. As e-commerce competition for women's fashion grows more intense, Natori is expanding its partnership with Amazon to reach customers on a more global, interconnected scale. Ken Natori, the company's CEO, said he visited Amazon headquarters last week to discuss the plans. The company first joined forces with Amazon eight years ago to distribute lingerie, sleepwear, and underwear. Natori said its early partnership helped his company stay ahead of competitors. "We're really trying to create a balance between our traditional wholesale business and looking at some of these new ways of interacting with customers that really are big drivers in growth right now," he said. The privately-held company earned $200 million in revenue last year, but the CEO isn't complacent. Natori, whose mother Josie founded the company, knows the operation's flexibility is essential to its success. "The way consumers buy and interact with product and brands has just changed tremendously," said Natori. "We've tried to be as nimble as possible." Also, cautious. Natori said the company has other partners, and he doesn't want them to feel neglected in favor of Amazon. "We can't go full speed with them without the threat of jeopardizing our other businesses," he said. For more on this story, [click here](https://cheddar.com/videos/the-natori-company-president-on-state-of-retail).

Share:
More In Business
Poll: More Americans think companies benefit from legal immigration
A new poll finds U.S. adults are more likely than they were a year ago to think immigrants in the country legally benefit the economy. That comes as President Donald Trump's administration imposes new restrictions targeting legal pathways into the country. The Associated Press-NORC Center for Public Affairs Research survey finds Americans are more likely than they were in March 2024 to say it’s a “major benefit” that people who come to the U.S. legally contribute to the economy and help American companies get the expertise of skilled workers. At the same time, perceptions of illegal immigration haven’t shifted meaningfully. Americans still see fewer benefits from people who come to the U.S. illegally.
Tylenol maker rebounds a day after unfounded claims about its safety
Shares of Tylenol maker Kenvue are bouncing back sharply before the opening bell a day after President Donald Trump promoted unproven and in some cases discredited ties between Tylenol, vaccines and autism. Trump told pregnant women not to use the painkiller around a dozen times during the White House news conference Monday. The drugmaker tumbled 7.5%. Shares have regained most of those losses early Tuesday in premarket trading.
Load More