*By Bridgette Webb*
Fitness start-up Naked Labs has raised $14 million in Series A funding to produce the market's first at-home body scanner.
The device includes a scale with sensors, a computer, and a stationary mirror to collect data on body fat, lean muscle mass, and circumferences. It can complete a body scan in 15 seconds and also tracks progress over time by offering side-by-side body comparisons.
The machine costs $1,395, a lofty sum for a fitness tracker. Though Naked Labs co-founders Ed Sclater and Farhad Farahbakhshian are betting that the high quality of the device will be worth it.
"It's a premium product with premium materials, and a lot of tech packed in," said Sclater in an interview Wednesday with Cheddar.
"This is a first-to-world product, we are creating a new category," added Farahbakhshian. "When LCD TV's first came out, they were $2,300."
Farahbakhshian said Naked Labs is very mindful of how much personal data users would be sharing.
"We made a deliberate decision early on that we are not going to own the data of the user, the data belongs to them," he said. "At any time they can delete their account and information and it's gone from our cloud servers."
Naked Labs' founders said the product will enable users to see the impact that diet, exercise, and other daily decisions have on their bodies.
For more on this story, [click here](https://cheddar.com/videos/naked-labs-raises-14m-for-home-3d-body-scanners).
President Joe Biden and Chinese President Xi Jinping have discussed Taiwan, artificial intelligence and security issues in a call meant to demonstrate a return to regular leader-to-leader dialogue between the two powers.
April is Earth month, and while the green revolution might feel far away, the founder of climate VC Siam Capital says it’s on it’s way, and, even better: it won't cost you more.
From snow in April to heatwaves in December, it’s hard to plan a trip in a climate change world. Startup Sensible Weather thinks weather-based travel reimbursements are the solution.
Between corporate debt and the widening gap between ‘the haves and the have nots,’ there are reasons to be cautious about the economy, even with interest rate cuts on their way.
If the A.I. hype hasn’t given you enough of a reason to be excited (and a little terrified), the CEO of Zapata AI says the next frontier is designing bridges or creating pharmaceutical drugs.
