*By Bridgette Webb*
Fitness start-up Naked Labs has raised $14 million in Series A funding to produce the market's first at-home body scanner.
The device includes a scale with sensors, a computer, and a stationary mirror to collect data on body fat, lean muscle mass, and circumferences. It can complete a body scan in 15 seconds and also tracks progress over time by offering side-by-side body comparisons.
The machine costs $1,395, a lofty sum for a fitness tracker. Though Naked Labs co-founders Ed Sclater and Farhad Farahbakhshian are betting that the high quality of the device will be worth it.
"It's a premium product with premium materials, and a lot of tech packed in," said Sclater in an interview Wednesday with Cheddar.
"This is a first-to-world product, we are creating a new category," added Farahbakhshian. "When LCD TV's first came out, they were $2,300."
Farahbakhshian said Naked Labs is very mindful of how much personal data users would be sharing.
"We made a deliberate decision early on that we are not going to own the data of the user, the data belongs to them," he said. "At any time they can delete their account and information and it's gone from our cloud servers."
Naked Labs' founders said the product will enable users to see the impact that diet, exercise, and other daily decisions have on their bodies.
For more on this story, [click here](https://cheddar.com/videos/naked-labs-raises-14m-for-home-3d-body-scanners).
Allison Pohle, reporter at The Wall Street Journal, breaks down airline chaos, surprise winners, and what the latest rankings mean for your next flight.
Jason Chinnock discusses Ducati’s 100th anniversary, blending a century of racing heritage with innovation, off-road expansion, and plans for the next 100 years
Jasmine Sun on unregulated peptides moving from fringe biohacking to Silicon Valley mainstream, promising healing, focus, and optimization with little oversight
For Trump, markets matter more than polls. Luke Broadwater, White House correspondent for The New York Times, examines how Wall Street guides decisions.
As political and economic uncertainty rises, Americans are seeking second passports and golden visas. Latitude Group’s CEO explains what’s driving the surge.
As AI and electrification drive record power demand, nuclear energy returns to the spotlight. Lightbridge CEO explains how advanced fuel could reshape the grid.
Shark Tank’s Kevin O’Leary breaks down his Hollywood debut, Marty Supreme’s $100M box office run, Oscar buzz, and what business taught him about movies.
