Spotify reportedly filed for an IPO, Roku launches a streaming service, and more. Dana Wollman, Executive Editor at Engadget, joins Cheddar to discuss the latest headlines in tech. According to reports, Spotify will list directly at the NYSE. Wollman says this is proof that the company needs money badly. She also talks about the steep competition within the music streaming industry right now with Apple Music, Spotify, YouTube, and Google all getting in the game. Plus, Roku plans to debut its new streaming service at the Consumer Electronics Show on January 9th. Now the streaming company won't be physically manufacturing a device like Amazon or Google does, but it will be licensing the software to other companies. Roku was up 6% on Wednesday after the news was announced.

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Microsoft hikes Xbox prices worldwide on tariff uncertainty
Amid a backdrop of ongoing tariff uncertainty, more and more gamers are facing price hikes. Microsoft raised recommended retailer pricing for its Xbox consoles and controllers around the world this week. Its Xbox Series S, for example, now starts at $379.99 in the U.S. — up $80 from the $299.99 price tag that debuted in 2020. And its more powerful Xbox Series X will be $599.99 going forward, a $100 jump from its previous $499.99 listing. The tech giant didn’t mention tariffs specifically, but cited wider “market conditions and the rising cost of development.” Beyond the U.S., Microsoft also laid out Xbox price adjustments for Europe, the U.K. and Australia. The company said all other countries would also receive updates locally.
Apple posts stronger-than-expected Q2 results
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
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