*By Max Godnick*
Hollywood is having its best summer at the box office in years, flipping the script after nearly being pushed to the brink in 2017.
Last year was the lowest-grossing summer since 2006, sparking a slew of [headlines](http://www.latimes.com/business/hollywood/la-fi-ct-movie-projector-summer-meltdown-20170830-story.html) mourning the demise of the movie theater. The year was marked by some notable bombs including "Baywatch," "The Mummy," and the latest "Pirates of the Caribbean" installment.
But it's the success of this year's "Incredibles 2," "Avengers: Infinity War," and "Deadpool 2" that make all that hand-wringing for naught.
"Everybody was tolling the death knell for the cinema experience," said Paul Dergarabedian, senior analyst at ComScore, in an interview with Cheddar on Friday. "It shows you what a difference a year makes."
According to ComScore's reporting through July 11th, this year's summer box office is up nearly 13% over 2017. While it's unlikely that Hollywood will surpass its record-breaking summer of 2013, when "Iron Man 3" led the season to a $4.75 billion take, Dergarabedian says it's likely to be the strongest of the last few years. That's largely to the credit of the string of commercially and critically successful superhero movie premieres.
And it might stay that way for years to come.
"There's no sign of superhero fatigue at all," Dergarabedian said.
Caped and costumed vigilantes aren't the only ones helping Hollywood dig itself out of last summer's hole. Documentaries are emerging as one of the season's most surprising saviors.
"Documentaries are killing it right now," Dergarabedian said, pointing to the $25 million in ticket sales generated by the unscripted movies "RBG" and "Won't You Be My Neighbor," which the analyst described as "no small thing."
The season has also seen studios break boundaries of inclusion and diversity. "Black Panther" set the tone in February, becoming the ninth-highest-grossing movie and the most successful one from a black director and with a black lead. Now, "Ant-Man and The Wasp" is the first Marvel movie to use a female character's name in the title. Brie Larson will star as "Captain Marvel" next year, and Cate Shortland will become the studio's first solo female director when she helms the standalone "Black Widow" movie.
"I think we're going to look back and say this was a turning point where there is no limit on who could lead a superhero movie," Dergarabedian said.
For the full segment, [click here.](https://cheddar.com/videos/how-hollywood-saved-itself-from-a-summer-box-office-disaster)
This episode of On The Job presented by ADP: Cheddar takes a deep dive into how offices in Silicon Valley are handling return-to-office policies with Jesse Levinson, Cofounder and CTO of Zoox; Bob Lockett, Chief Diversity & Talent Officer at ADP breaks down the importance of flexibility at work and how to approach compensation in order to improve retention; Pamela Rucker, CIO Advisor and Instructor for Harvard Professional Development, explains how A.I. can play a role in sustainability efforts and what business leaders need to know about ESG.
Jeremy Kim and Wootak Kim, content creators and the stars of the ‘Under the Influence’ podcast and YouTube series, joined Cheddar News to talk about using their platform to help other Asian American creators. "When we were kind of like coming up with the show idea, there's like so many other people that we really respect or look up to or that interesting stories that will never get the chance to be seen by anybody else," said Jeremy Kim. "And so that's the kind of the platform that we wanted to create."
Chantel Powell, Co-Founder and CEO of Play Pits, joins Cheddar News to discuss how she's grown her business from making it in her very own home to being sold on the shelves in Target stores across the nation, and break down how her business remained resilient throughout the pandemic.
Coming off of their face masks endeavor, Jill Zarin of "The Real Housewives of New York City," and her daughter Ally Shapiro, CMO of JIll & Ally, join Cheddar News to discuss their latest product: crystal manifestation candles. "We have tigers eye, we have amethyst, we have lapis, and alone those could be almost the price of the candle," said Zarin. "We were really able to do it in an affordable way, and if you don't know how to manifest or what that even means, we do it for you on the candle." Zarin also dished on the new season of "Real Housewives Ultimate Girls Trip."
Catching you up on the entertainment headlines of the day with the new "Thor: Love and Thunder" trailer, Tom Cruise saying that he sees every movie that's in theaters, Lucasfilm warning Black actor Moses Ingram starring in "Obi-Wan Kenobi" about a potential racist backlash, and more.
Liana Guzmán, CEO of FOLX Health, joins Cheddar News to discuss the company launching billboards across the country in response to anti-LGBTQ+ legislation.
