Motor Authority on the Cars Stealing the Show at CES
Joel Feder, interactive content manager for Motor Authority, discusses which automakers blew him away at CES this year. Driverless cars, electric vehicles, and new interfaces turned the expo into something of an auto show.
Feder says Byton, a new electric car company from former BMW and Mercedes Benz employees, was the talk of the event. Byton is looking to compete with Tesla eventually but is still a few years away.
Lyft unveiled its not-quite-driverless car. The vehicle will be automated but still have a wheel and gas and brake pedals in case a driver is needed.
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.
