Motor Authority on the Cars Stealing the Show at CES
Joel Feder, interactive content manager for Motor Authority, discusses which automakers blew him away at CES this year. Driverless cars, electric vehicles, and new interfaces turned the expo into something of an auto show.
Feder says Byton, a new electric car company from former BMW and Mercedes Benz employees, was the talk of the event. Byton is looking to compete with Tesla eventually but is still a few years away.
Lyft unveiled its not-quite-driverless car. The vehicle will be automated but still have a wheel and gas and brake pedals in case a driver is needed.
Microsoft said it's expanding access to OpenAI following reports of talks for a major investment by the tech giant in the startup parent company of ChatGPT.
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
