Robo-advisors are changing the way people invest, and Morgan Stanley is getting in on the trend through the launch of its online investing platform Access Investing. Naureen Hassan, Chief Digital Officer at Morgan Stanley Wealth Management, joined Cheddar to discuss the investment trends among younger people that influenced the company's decision to offer Access Investing.
Morgan Stanley is trying to appeal to the younger generation of investors. To do so, the company is going head-to-head with robo-advisors such as Betterment and WealthFront. Hassan says that Morgan Stanley is differentiating its product through thematic investment portfolios. She explains that 42% of Access Investing accounts have thematic portfolios. The most popular theme is Robotics and Artificial Intelligence, which is used in about 19% of accounts.
Hassan emphasizes that the integration of technology into investing resonates with younger investors. She points out that 71% of accounts opened, were by people under the age of 45. As users financial needs become more complex, Morgan Stanley hopes to transition the clients into their traditional wealth advisory business.
Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.
InnerPlant CEO Shely Aronov reveals how engineered crops like soybeans and corn emit signals when stressed—offering farmers early warnings to boost yields.
Payoneer CEO John Caplan discusses the implications of $100K H1B visa requirements—and how they could reshape tech talent, hiring, and U.S. competitiveness.
Electronic Arts, the video game maker of “Madden NFL,” “The Sims,” and other popular titles, is being acquired and taken private for about $52.5 billion in what could become the largest-ever buyout funded by private-equity firms.
