Robo-advisors are changing the way people invest, and Morgan Stanley is getting in on the trend through the launch of its online investing platform Access Investing. Naureen Hassan, Chief Digital Officer at Morgan Stanley Wealth Management, joined Cheddar to discuss the investment trends among younger people that influenced the company's decision to offer Access Investing.
Morgan Stanley is trying to appeal to the younger generation of investors. To do so, the company is going head-to-head with robo-advisors such as Betterment and WealthFront. Hassan says that Morgan Stanley is differentiating its product through thematic investment portfolios. She explains that 42% of Access Investing accounts have thematic portfolios. The most popular theme is Robotics and Artificial Intelligence, which is used in about 19% of accounts.
Hassan emphasizes that the integration of technology into investing resonates with younger investors. She points out that 71% of accounts opened, were by people under the age of 45. As users financial needs become more complex, Morgan Stanley hopes to transition the clients into their traditional wealth advisory business.
Explore how Guident’s cutting-edge software is shaping the future of autonomous vehicles with CEO Harald Braun. Safety, control & AI at the wheel of innovation.
Wondercraft co-founder Oskar Serrander discusses the booming AI audio industry, deepfake risks, and the growing market for synthetic, AI-generated content.
Comerica’s Chief Economist Bill Adams unpacks U.S. retail sales, job growth, and the resurgence of market volatility—and what it all signals for the economy.
Saar Yoskovitz, CEO of Augury, shares how the company delivers AI infrastructure that Fortune 500s rely on to boost efficiency, reliability, and scale.
