*By Conor White*
With the Cambridge Analytica scandal barely behind it, Facebook is suspending another data firm for its use of user data.
The company is investigating Boston-based Crimson Hexagon for possible ties to a Kremlin-linked Russian nonprofit and the U.S. government.
But Michael Nuñez, Deputy Tech Editor for Mashable, [thinks there's an important public-private distinction.](https://mashable.com/2018/07/20/facebook-suspends-crimson-hexagon/)
"In this case, what \[Crimson Hexagon\] has done is actually take public posts, so this is stuff that people had allowed the public to have access to."
As Nuñez noted, Crimson Hexagon hasn't violated any of Facebook's rules, per se. Cambridge Analytica, on the other hand, was dumped after [extracting](https://www.theguardian.com/uk-news/2018/mar/26/cambridge-analytica-trump-campaign-us-election-laws) private user data and allegedly violating U.S. law by unfairly influencing the 2014 and 2016 election cycles.
But Nuñez warned, this could be just the beginning.
"I question whether \[Facebook\] has any grip on how many companies are out there like this," he said. "The tricky part about this is once the data leaves Facebook's platform, once a company siphons this off of Facebook using their API, then it's really hard for Facebook to know where that data is going."
Despite the latest news, Nuñez said it will take a lot more bad news to cripple the resilient social media giant.
"The trove of data is still there, they still have two billion users that any advertiser can access at any point, so I think it's going to take a lot to derail the company," he said.
The Cambridge Analytica scandal broke late in the first quarter, so had limited impact on the company's last earnings report. Facebook releases second quarter results on Wednesday.
For the full interview, [click here](https://cheddar.com/videos/facebook-suspends-another-data-firm).
Technology-driven sustainable waste management platform, RoadRunner Recycling, recently raised a $70 million Series D round from BeyondNetZero, the climate investing venture of General Atlantic. RoadRunner says it creates and manages end-to-end waste and recycling solutions for businesses of all sizes and that its proprietary technology can boost cost savings and improve recycling rates for companies, which in turn drives sustainability for the waste industry and our world. RoadRunner Recycling founder and CEO Graham Rihn joined Cheddar News' Closing Bell to discuss.
Tech giant Microsoft is rolling out a platform designed specifically to help retailers manage their logistics on the cloud, amid some very trying times. Shelley Bransten, Microsoft CVP for global retail and consumer goods, joined Cheddar to explain how the cloud-based solution is meant to support retailers, workers, and the supply chain. "It's never been more important with all the challenges that we're seeing with the global supply chain that demand and supply come together," Bransten said. "And we use AI technology to help better predict that old adage of getting the right product to the right place to the customer at the right time."
Apple TV+ is in serious talks for the rights to stream MLB games next season, the first foray into sports content for the platform, according to the New York Post. Lee Berke, president and CEO of LHB Sports, sat down with Cheddar to discuss how such a deal might impact the tech giant and the sports content industry. "Quite often with new media platforms one of the quickest ways to create and implement a programming strategy — and actually one of the most expensive ways — is to offer up sports content," Berke noted. "So, with this package available, it puts Apple literally in the game and gives them an opportunity to demonstrate their skills in offering up a major league sport."
A.I.-enabled fintech company Qraft Technologies recently closed a $146 million investment from SoftBank Group Corp.
The companies say they are entering a partnership to accelerate artificial intelligence in the asset management industry. Qraft has already developed A.I. solutions that have been used by major financial institutions and says its new approach to asset management maximizes investment efficiency. Qraft Technologies U.S. CEO Robert Nestor joined Cheddar News' Closing Bell to discuss.
