*By Conor White*
With the Cambridge Analytica scandal barely behind it, Facebook is suspending another data firm for its use of user data.
The company is investigating Boston-based Crimson Hexagon for possible ties to a Kremlin-linked Russian nonprofit and the U.S. government.
But Michael Nuñez, Deputy Tech Editor for Mashable, [thinks there's an important public-private distinction.](https://mashable.com/2018/07/20/facebook-suspends-crimson-hexagon/)
"In this case, what \[Crimson Hexagon\] has done is actually take public posts, so this is stuff that people had allowed the public to have access to."
As Nuñez noted, Crimson Hexagon hasn't violated any of Facebook's rules, per se. Cambridge Analytica, on the other hand, was dumped after [extracting](https://www.theguardian.com/uk-news/2018/mar/26/cambridge-analytica-trump-campaign-us-election-laws) private user data and allegedly violating U.S. law by unfairly influencing the 2014 and 2016 election cycles.
But Nuñez warned, this could be just the beginning.
"I question whether \[Facebook\] has any grip on how many companies are out there like this," he said. "The tricky part about this is once the data leaves Facebook's platform, once a company siphons this off of Facebook using their API, then it's really hard for Facebook to know where that data is going."
Despite the latest news, Nuñez said it will take a lot more bad news to cripple the resilient social media giant.
"The trove of data is still there, they still have two billion users that any advertiser can access at any point, so I think it's going to take a lot to derail the company," he said.
The Cambridge Analytica scandal broke late in the first quarter, so had limited impact on the company's last earnings report. Facebook releases second quarter results on Wednesday.
For the full interview, [click here](https://cheddar.com/videos/facebook-suspends-another-data-firm).
One of Europe's leading micromobility providers, TIER mobility, is expanding into North America after acquiring the micromobility operator, Spin. Ford Motor Company previously owned Spin but is now selling the company to TIER Mobility, which says the deal will make it the largest multimodal micromobility operator in the world in terms of the number of cities it operates in and the number of vehicles in its fleet. Lawrence Leuschner, CEO of TIER Mobility, and Ben Bear, CEO of Spin, join Cheddar News' Closing Bell to discuss.
Digital consulting company Publicis Sapient has its sights set on the Metaverse. The subsidiary of the French advertising giant Publicis Group is announcing a new partnership with NFT auction house Portion in an effor to help brands deliver experiences in the metaverse, including the sales of products. Publicis Sapient CEO Nigel Vaz joined Cheddar News' Closing Bell to discuss. "In the context of our collaboration with Portion, the first experience that we created was with Decentraland, which is a virtual world," he said. "And car manufacturers in this metaverse, in terms of their buyers, can interact with a virtual person, (and) they can view quality NFTs. They can examine a virtual vehicle, be inside the car, rev an engine, open doors, all without leaving their homes."
Identity and access management company ForgeRock looks to use pattern recognition and artificial intelligence to ease secure access for users as an alternative to just password management. CEO Fran Rosch joined Cheddar News to discuss how the company's services work. "I mean, who likes to set up and use a new password? And they're also really bad security because a lot of people repeat the same one and use it everywhere and use the simplest one possible," he said. "We're trying to really create a smarter better identity system where we can find different ways, smarter ways, of recognizing you as a user and giving you access to what you need by really eliminating the password altogether."
Ford announced today that it will be separating its electric vehicles business from its internal combustion engine vehicles in two divisions named Ford Model E and Ford Blue, respectively. Ford Motor Company CFO John Lawler joined Cheddar to discuss the decision-making behind the restructuring. "When you think about the expertise that Ford has in like body structural engineering, chassis engineering, manufacturing at scale, there isn't an EV startup company out there that wouldn't love to have our capabilities in that space," he said.
Amazon is confirming it’s closing all of its physical bookstores as well as its 4-star shops and pop up locations as the online behemoth reworks its physical footprint.
