*By Conor White*
With the Cambridge Analytica scandal barely behind it, Facebook is suspending another data firm for its use of user data.
The company is investigating Boston-based Crimson Hexagon for possible ties to a Kremlin-linked Russian nonprofit and the U.S. government.
But Michael Nuñez, Deputy Tech Editor for Mashable, [thinks there's an important public-private distinction.](https://mashable.com/2018/07/20/facebook-suspends-crimson-hexagon/)
"In this case, what \[Crimson Hexagon\] has done is actually take public posts, so this is stuff that people had allowed the public to have access to."
As Nuñez noted, Crimson Hexagon hasn't violated any of Facebook's rules, per se. Cambridge Analytica, on the other hand, was dumped after [extracting](https://www.theguardian.com/uk-news/2018/mar/26/cambridge-analytica-trump-campaign-us-election-laws) private user data and allegedly violating U.S. law by unfairly influencing the 2014 and 2016 election cycles.
But Nuñez warned, this could be just the beginning.
"I question whether \[Facebook\] has any grip on how many companies are out there like this," he said. "The tricky part about this is once the data leaves Facebook's platform, once a company siphons this off of Facebook using their API, then it's really hard for Facebook to know where that data is going."
Despite the latest news, Nuñez said it will take a lot more bad news to cripple the resilient social media giant.
"The trove of data is still there, they still have two billion users that any advertiser can access at any point, so I think it's going to take a lot to derail the company," he said.
The Cambridge Analytica scandal broke late in the first quarter, so had limited impact on the company's last earnings report. Facebook releases second quarter results on Wednesday.
For the full interview, [click here](https://cheddar.com/videos/facebook-suspends-another-data-firm).
David Malott, founder and chief architect at AI PlanetWorks joins Cheddar News to discuss the release of its augmented reality NFTs for the metaverse called 'TERA.'
Jess Hunichen and Emily Ward, co-founder of Shine Talent Group join Cheddar News to talk about The BodCon conference and how it empowers men and women to feel confident.
FIT:MATCH is looking to change the game when it comes to the way retailers size clothes. The company's augmented reality technology takes a look at body shape data rather than generalized, traditional sizing parameters to determine how a piece of apparel will fit wearers. Haniff Brown, CEO and founder, joined Cheddar to discuss the patented ar-powered apparel technology and partnering with pop superstar Rihanna’s Savage X Fenty lingerie line. "We launched in Vegas with Savage on January 22 and we've been having goosebumps at some of the testimonials, where customers are saying this is such an easier process versus going into a fitting room and having an associate have to touch and get handsy with a cold tape measure," Brown said.
TerraZero's chief experience officer Brandon Johnson and chief metaverse officer Ryan Kieffer joined Cheddar News to discuss the technology company making the first-ever Metaverse mortgage.
Alia Kemet, vice president of creative and digital at McCormick, joins Cheddar News to discuss Frank's RedHot releasing an edible NFT ahead of the Super Bowl.
A new analysis shows that sales in the metaverse real estate land topped $500 million in 2021. The recent surge in sales came as a result of Facebook's decision to rebrand itself as Meta in hopes to focus more on the metaverse. According to investors and analytic firms, those numbers could jump even higher and reach a billion bucks by 2025. Ceo of Republic Realm, Janine Yorio, joined Cheddar to discuss more.
In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
