*By Conor White*
With the Cambridge Analytica scandal barely behind it, Facebook is suspending another data firm for its use of user data.
The company is investigating Boston-based Crimson Hexagon for possible ties to a Kremlin-linked Russian nonprofit and the U.S. government.
But Michael Nuñez, Deputy Tech Editor for Mashable, [thinks there's an important public-private distinction.](https://mashable.com/2018/07/20/facebook-suspends-crimson-hexagon/)
"In this case, what \[Crimson Hexagon\] has done is actually take public posts, so this is stuff that people had allowed the public to have access to."
As Nuñez noted, Crimson Hexagon hasn't violated any of Facebook's rules, per se. Cambridge Analytica, on the other hand, was dumped after [extracting](https://www.theguardian.com/uk-news/2018/mar/26/cambridge-analytica-trump-campaign-us-election-laws) private user data and allegedly violating U.S. law by unfairly influencing the 2014 and 2016 election cycles.
But Nuñez warned, this could be just the beginning.
"I question whether \[Facebook\] has any grip on how many companies are out there like this," he said. "The tricky part about this is once the data leaves Facebook's platform, once a company siphons this off of Facebook using their API, then it's really hard for Facebook to know where that data is going."
Despite the latest news, Nuñez said it will take a lot more bad news to cripple the resilient social media giant.
"The trove of data is still there, they still have two billion users that any advertiser can access at any point, so I think it's going to take a lot to derail the company," he said.
The Cambridge Analytica scandal broke late in the first quarter, so had limited impact on the company's last earnings report. Facebook releases second quarter results on Wednesday.
For the full interview, [click here](https://cheddar.com/videos/facebook-suspends-another-data-firm).
On this episode of Cheddar Innovates: CEO of HereAfter AI discusses how artificial intelligence can be used to preserve family history and stories, and allow you to 'talk' to loved ones that have passed; Creator of the board game 'Travel Explore Discover' explains how she came up with the idea for this informative and educational board game, and how she's using the proceeds to give back to her community; Cheddar gets a look at Curiosity Stream's 'The Humboldt Current.'
James Vlahos, Co-Founder and CEO of HereAfter AI, joins Cheddar Innovates to discuss how artificial intelligence can be used to preserve family history and stories, and allow you to 'talk' to loved ones that have passed.
Facebook parent Meta’s miss on Q4 earnings raised alarm bells amongst investors. The tech giant lost users for the first time as it invests a lot into the metaverse, its virtual realm, in the hopes that consumers will move their social media consumption there. The stock dropped around 25 percent on the report, and CEO Mark Zuckerberg chalked it up to people flocking toward apps like TikTok, even as his own platform attempts to make a big pivot to the metaverse future. "It's gonna take a long time to develop and it's gonna take a long time to bring to fruition," Rebecca Walser, president of Walser Wealth Management told Cheddar. "In the meantime, the world is moving on. We have a very short attention span, especially on social media, and we want the short little videos. And Tiktok has just taken off."
Just this week, Facebook's parent company Meta released an update for its 3D avatar creation on Facebook and messenger. This update is encouraging users of Instagram to create their virtual selves, and it is an early step towards making the metaverse vision a reality. David Ewalt, editor-in-chief at Gizmodo joins Cheddar News to discuss.
Ed Butowsky, managing partner at Chapwood Investments, joined Wake Up With Cheddar to break down the disappointing takeaways from Spotify's Q4 earnings report, which sent the stock plunging.
Google parent company Alphabet saw yet another successful quarter reporting its final earnings report for 2021 on Tuesday. The tech giant beat Wall Street expectations across the board with much of that success owed to not only the growth of its cloud business, but also its multi-platform advertising. Joanna O'Connell, Principal Analyst at Forrester explains why advertising may be one of the keys to Alphabet’s future success.
