*By Carlo Versano*
The subscription model has been applied to movies, clothing, automobiles, and now, a successful entrepreneur wants to sign up new parents for a regular supply of toys to help with the early, clumsy years of child-rearing.
Jessica Rolph, the co-founder and CEO of Lovevery, said her company was borne out of her wish "meet my child where they were."
The toy kits are assembled based on scientific research to meet the requirements at different stages of childhood development. Each box is designed to encourage "playtime with a purpose," Rolph said Wednesday in an interview on Cheddar.
The service starts at $36 for shipments delivered every other month, with options to add different products, including wooden books and a soothing blanket.
"It's so hard as a parent to know what to do and when," she said.
Rolph said she saw an opportunity to provide products and "play guides" conceived with her mother's intuition and backed by rigorous scientific testing. She founded her company in 2017 with the knowledge that her baby would "change every minute."
"To help parents keep track of what's happening in their child's stages, we feel a subscription service is actually a perfect match for what we want to be for parents and their families," she said.
Her intuition may have been right: the company, Rolph said, is experiencing double-digit revenue growth.
Rolph drew on her experience as a founding partner and board member of the organic baby-food company, HappyBaby, where she said she first noticed the desire among parents for products and services to get through the chaotic years of early parenthood.
"Parents are craving more of a meaningful, purposeful moment with their child."
For more on this story, [click here](https://cheddar.com/videos/loveverys-commitment-to-playtime-with-purpose).
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Nvidia reported a 56% increase in second-quarter revenue and a 59% rise in net income compared to a year ago.
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President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Netflix CEO Ted Sarandos claims audiences don't want to watch Netflix movies in theaters, but that seems not to be the case recently.
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Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
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Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Cracker Barrel is sticking with its new logo. For now. But the chain is also apologizing to fans who were angered when the change was announced last week.
