*By Carlo Versano* The subscription model has been applied to movies, clothing, automobiles, and now, a successful entrepreneur wants to sign up new parents for a regular supply of toys to help with the early, clumsy years of child-rearing. Jessica Rolph, the co-founder and CEO of Lovevery, said her company was borne out of her wish "meet my child where they were." The toy kits are assembled based on scientific research to meet the requirements at different stages of childhood development. Each box is designed to encourage "playtime with a purpose," Rolph said Wednesday in an interview on Cheddar. The service starts at $36 for shipments delivered every other month, with options to add different products, including wooden books and a soothing blanket. "It's so hard as a parent to know what to do and when," she said. Rolph said she saw an opportunity to provide products and "play guides" conceived with her mother's intuition and backed by rigorous scientific testing. She founded her company in 2017 with the knowledge that her baby would "change every minute." "To help parents keep track of what's happening in their child's stages, we feel a subscription service is actually a perfect match for what we want to be for parents and their families," she said. Her intuition may have been right: the company, Rolph said, is experiencing double-digit revenue growth. Rolph drew on her experience as a founding partner and board member of the organic baby-food company, HappyBaby, where she said she first noticed the desire among parents for products and services to get through the chaotic years of early parenthood. "Parents are craving more of a meaningful, purposeful moment with their child." For more on this story, [click here](https://cheddar.com/videos/loveverys-commitment-to-playtime-with-purpose).

Share:
More In Business
Is U.S. Restaurants’ Breakfast Boom Contributing to High Egg Prices?
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
Trump Administration Shutters Consumer Protection Agency
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Load More