Mindbody Keeps Your Business Model in Tip-Top Shape
New Year's fitness resolutions are already hard enough to keep, but it's even more difficult when the classes you want to go to are always booked up. Mindbody, a cloud-based provider of business management software focused on health and wellness, introduced a new dynamic pricing strategy to help fitness studios get consumers the classes they want. Rick Stollmeyer, Co-Founder, Chairman, and CEO of Mindbody, joined us to discuss the new feature.
Thoughts of dynamic pricing could cause consumers to become concerned about surge pricing similar to the strategy used by Uber. Stollmeyer shares why consumers shouldn’t be afraid, saying it works both ways. Dynamic pricing can go low enough to attract price sensitive users, but high enough to provide decent growth margins to build a sustainable business.
Stollmeyer also chats about the company's pilot program with Google and breaks down what they learned from the partnership. He says it was a success and Google expanded integration nationwide. The key result was bringing people in to the platform who weren’t already engaged in the wellness community. Stollmeyer sees VR and AR as an opportunity to expand even more.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
