Morgan Stanley is getting into the “robo-advice” business, where software manages funds instead of people. The service, Access Investing, is aimed at younger investors, and helps them put their money with the businesses they’re most interested in. “Forty percent of our clients have chosen to invest in a theme, and the most popular ones [are] robotics and artificial intelligence,” Naureen Hassan, Chief Digital Officer for Wealth Management at Morgan Stanley, told Cheddar. The financial firm rolled out its Access Investing division, which focuses on advising clients online, in December. Hassan says that her team has seen a lot of engagement with from people 45 and under. Robo-advisers, or digital investment portfolios, are not very new. The field has competitors, such as Betterment or Wealthfront, that have been making strides in the sector. But Morgan Stanley says it’s betting on its legacy to differentiate itself in the industry. “We think it’s the Morgan Stanley investing expertise that really differentiates it,” Hassan said. “That’s why we are offering clients choice, it just isn’t only a passive portfolio, we believe in a mix of assets.”

Share:
More In Technology
Facebook Makes First Blockchain Acquisition With Chainspace: Sources
Facebook has made its first acquisition in the blockchain space. The social network has quietly hired the team behind Chainspace, a small blockchain startup founded by researchers from University College London, Cheddar has learned. Chainspace was building a decentralized “smart contracts” system that could facilitate payments and other services through blockchain technology.
Carbon & Riddell Use 3D Printing to Improve Safety on the Football Field
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Ex-AOL CEO Steve Case Is on the Hunt for the Next Big Idea
Steve Case has been traveling the country in search of the next big thing, and he's eyeing Florida and Puerto Rico for the next leg of his journey. The former AOL CEO wants to find ー and invest in ー entrepreneurs outside the major coastal tech hub through his Rise of the Rest initiative. He told Cheddar Friday that the next big wave of innovation will come from the heartland, and he's putting his money where his mouth is.
PopSockets CEO Teases Possible IPO, Upcoming Electronic Product
PopSockets, the company behind the massively successful grips attached to the back of mobile phones, is eyeing a potential initial public offering, CEO and Founder David Barnett told Cheddar Thursday. "We are considering an IPO. We're considering all options," Barnett said in an interview with Cheddar Thursday.
Load More