Morgan Stanley is getting into the “robo-advice” business, where software manages funds instead of people. The service, Access Investing, is aimed at younger investors, and helps them put their money with the businesses they’re most interested in. “Forty percent of our clients have chosen to invest in a theme, and the most popular ones [are] robotics and artificial intelligence,” Naureen Hassan, Chief Digital Officer for Wealth Management at Morgan Stanley, told Cheddar. The financial firm rolled out its Access Investing division, which focuses on advising clients online, in December. Hassan says that her team has seen a lot of engagement with from people 45 and under. Robo-advisers, or digital investment portfolios, are not very new. The field has competitors, such as Betterment or Wealthfront, that have been making strides in the sector. But Morgan Stanley says it’s betting on its legacy to differentiate itself in the industry. “We think it’s the Morgan Stanley investing expertise that really differentiates it,” Hassan said. “That’s why we are offering clients choice, it just isn’t only a passive portfolio, we believe in a mix of assets.”

Share:
More In Technology
Seedo Offers First Automated Cannabis Grow System
Seedo’s self-contained grow box lets you grow our own plants with the help of an app, there’s no prior plant or experience needed. The technology was originally created to grow vegetables and herbs without pesticides or climate effects.
Exclusive: MGO | ELLO Alliance Launches Cannabis Investment Bank ELLO Capital
ELLO Capital will focus on guiding U.S.-focused cannabis, hemp, and ancillary companies through mergers and acquisitions, capital raises and private placements. The company also aims to assist “traditional cpg companies that are looking at how to navigate the CBD or cannabis world,” like Altria, Diageo, and Constellation.
Uber Co-Founder Wants to Scrap Traditional Mortgages, Co-Invest With Home Buyers
A new co-investment platform for homeownership called Haus has just raised $7.1 million in seed funding. Haus, created by Uber Co-founder Garrett Camp, says that its system results in 30% lower payments for homeowners than traditional mortgages. Haus CEO Jonathan McNulty joined Cheddar to discuss how his company shares some of the risk for a slice of the reward.
Load More