Morgan Stanley is getting into the “robo-advice” business, where software manages funds instead of people. The service, Access Investing, is aimed at younger investors, and helps them put their money with the businesses they’re most interested in. “Forty percent of our clients have chosen to invest in a theme, and the most popular ones [are] robotics and artificial intelligence,” Naureen Hassan, Chief Digital Officer for Wealth Management at Morgan Stanley, told Cheddar. The financial firm rolled out its Access Investing division, which focuses on advising clients online, in December. Hassan says that her team has seen a lot of engagement with from people 45 and under. Robo-advisers, or digital investment portfolios, are not very new. The field has competitors, such as Betterment or Wealthfront, that have been making strides in the sector. But Morgan Stanley says it’s betting on its legacy to differentiate itself in the industry. “We think it’s the Morgan Stanley investing expertise that really differentiates it,” Hassan said. “That’s why we are offering clients choice, it just isn’t only a passive portfolio, we believe in a mix of assets.”

Share:
More In Technology
Waymo, Cruise Get Fees Permit From California’s DMV for Driverless Rideshares
Autonomous car companies Waymo and Cruise are one step closer to offering driverless ridesharing in California after receiving approval from the state's DMV to begin charging fees for their services. Both companies still need approval from the California Public Utilities Commission before offering rides to the public.
Virgin Galactic Cleared to Resume Space Missions Following FAA Probe
The FAA has completed its investigation of Virgin Galactic’s Unity 22 test flight on July 12 after the aircraft flew out of protected airspace on its descent back to Earth. Virgin Galactic has been given the green light to resume flights but must request a larger share of protected airspace for future missions.
Load More