Mike Bloomberg broke the internet Wednesday night, but like a lot of social media sensations, not all press is good press.
Dozens of popular meme accounts on Instagram feature screenshots of messages from the presidential candidate. "Hello Mr. Salad. Can you post this meme to make me seem cool for the upcoming democratic primary?" reads a message from Mike Bloomberg's account to Kale Salad, an account with 3.5 million followers.
The caption includes a note that said, "yes, this is really #sponsored by @mikebloomberg."
"Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world," Sabrina Singh, a national spokeswoman for the campaign, said in a statement. "While a meme strategy may be new to presidential politics, we're betting it will be an effective component to reach people where they are and compete with President Trump's powerful digital operation."
Bloomberg's move had mixed results. In comment sections, some are praising the campaign and others think it's disingenuous.
"At first I didn't realize they were ads and just thought they were bizarre satire, but then I saw a headline about it and was pretty annoyed," Allyn Rosenberger, a Stanford Law School student told Cheddar. "Trying to be objective, it is interesting and getting a lot of attention. And it's going to reach a ton of people."
Samantha Bell, who works in digital marketing, called the meme move a "missed opportunity."
"I do think influencer marketing for political campaigns is a smart decision." But Bloomberg's campaign, so far "is trying to reach a group of people that are very thoughtful in politics as well as social media and it kind of comes off slightly too 'try-hard,'" said Bell, who has led other paid influencer campaigns. "You have actual people you follow and look up to. It could absolutely become more of a community PR campaign with actual people who have opinions. People who follow influencers in an organic sense care about the people they're following." She thinks it makes more sense to pay those influencers than paying meme accounts, which is "like inserting yourself in the zeitgeist."
Influencers and online personalities often promote specific products or companies in exchange for money or exposure. But Bloomberg's memes did not provide a call-to-action, like a link to a landing page or a note for where to learn more about a candidate, Sian Rigby, who also works in growth marketing, told Cheddar.
"I would have found it more redeeming if there was an educational aspect," Rigby said. "I'm not going to vote for a candidate because I think they're cool."
Neither Rigby or Bell disagree that social media may prove to be a useful marketing tool for political figures — but they don't think Bloomberg's execution accomplished the intended goal.
"I don't think using Instagram or using social media is a bad thing," Rosenberger said. "It should encourage people to get engaged, not just provide another form of name recognition."
Some endorsements — like that of Rep. Alexandria Ocasio-Cortez for Sen. Bernie Sanders, involve social media. She regularly posts about her support. But she's doing it for free.
"People of power and influence endorse candidates very publicly," Annabel Gordon, another growth marketer, told Cheddar. "I feel like it's an untapped market to do that via social media."
"Why haven't they taken their endorsements digitally? That's where people are getting news and taking in content," Gordon offered.
Going into election day on Tuesday, many of us had an inkling it might not be a great day for Democrats. History tells us the president's party tends to lose congressional seats, governorships and state legislature seats in off-year and midterm elections. Tuesday turned out to be a big wake-up call for democrats. Not only did Terry McAuliffe lose in the Virginia governor's race, Gov. Phil Murphy won re-election by an incredibly slim margin. Both races saw continued Democratic losses in rural areas and a shift of suburban voters back to the GOP. Liz Landers, chief political correspondent at Vice News, joins Cheddar Politics to discuss.
Week one of UN climate summit is coming to an end, world leaders made a number of promises to save the planet. President Biden attended the first two days of the meeting.
Alan Neuhauser, vice president of Silverline Communications, joined Cheddar Politics to talk more about the pledges that came out from the summit and their significance.
It's been a busy week for the Supreme Court. It heard arguments on three of the most watched cases in the docket for this term. The court heard arguments in two cases challenging the Texas abortion law on Monday - one filed by abortion providers and the other by the justice department. Instead of weighing in on the constitutionality of the matter itself, justices focused on the unusual structure of the law that enables citizens to enforce the law, not the state government.
On Wednesday, the court heard arguments in the biggest Second Amendment case in more than a decade. The dispute is over a New York gun law that requires people seeking a license to carry a handgun in public to show a "proper cause." The challengers in this case claim the law inhibits their constitutional Second Amendment rights.
Amy Howe, co-founder of SCOTUSBlog, joined Cheddar Politics to break the cases down.
This is the first installment of Cheddar Changemakers, where we spotlight young activists making a difference in the world and speaking up on issues regarding mental health, voting, and climate change.
Republicans are considered, and often act like, the party opposed to action on climate change. They've made a point of fighting even modest regulations on businesses related to stemming the worst effects of climate change. But Republicans aren't a monolith on climate change, and our next guest reminds us that "conservation" and "conservative" have the same word root.
Quill Robinson, VP of government affairs at the American Conservation Coalition, joins Cheddar Politics to discuss.
The mayor of Portland, Oregon, Ted Wheeler joined Cheddar News Wrap to discuss his plans to get an increase in the city's police budget for more personnel, changes to public safety response, and more body cameras. The Democratic mayor addressed the growth in violent crimes amid the pandemic, but noted the need for officers who take their roles seriously. We want officers who understand that policing is an important responsibility, it's a high calling," he said. "We also want a police bureau that is accountable and responsible to the public it serves."
More American tech companies continue to pull their businesses out of China as the Communist Party cracks down on firms — both foreign and domestic. Yahoo and Fortnite have become the latest companies to withdraw from the country, and the withdrawals come just days after Microsoft announced it would take LinkedIn offline. Shehzad Qazi, managing director at China Beige Book International, joined Cheddar to provide some insight into how the crackdowns in China would also impact the tech companies at home in the United States.
A new report out by the Center for Countering Digital Hate shows how just ten publishers are responsible for the bulk of climate change misinformation on social media--and companies like Facebook and Google are making money off them. Imran Ahmed, CEO of the Center for Countering Digital Hate, joined Cheddar to discuss.
'The Good Liars' are Jason Selvig and Davram Stiefler, a comedy duo that's been shaking up the political world for years. They're out with a new mockumentary, 'The Supporters,' following the 2020 election. Jason Selvig & Davram Stiefler, Stunt Comedians and creators of 'The Good Liars' joined Cheddar News to discuss.
