Mike Bayer is the Founder and CEO of CAST Centers, which works with people who are suffering from addiction and mental illness. He sits down with Alyssa Julya Smith to talk about his partnership with popstar Demi Lovato and a new initiative the two are working on around her upcoming world tour.
Mike is a renowned wellness expert with over a decade of experience in mental health and addiction recovery, and played a critical role in Demi Lovato’s treatment and continues to support her in active recovery. Mike says he has continued to work with the superstar and Demi is now part-owner of the addiction recovery centers.
He also discusses the recent announcement that CAST Centers will be joining Demi Lovato for her 20-city concert tour with a pre-concert experience for concert ticketholders, featuring special guests and speakers who will discuss change and inspiration around mental health and wellness in an intimate session.
These are the headlines you Need 2 Know for Tuesday, June 25, 2019.
Companies from every sector of the economy are celebrating Pride this month with rainbow logos, LGBTQ-themed marketing campaigns, and new product launches. Yet branding experts note that simply acknowledging Pride in June can undermine a corporate brand as well as undercut the fundamental message of Pride, which is rooted in human rights and celebrating a community that has long been discriminated against.
Smirnoff Vodka is hoping to welcome the thousands of visitors from around the world that are expected to travel to New York City this weekend for the World Pride parade with its latest Pride marketing campaign.
Musician, actor, and activist Janelle Monáe joined Cheddar to discuss the venture, which began last year, called "A Beautiful Future," involving a coordinated limited edition bottle, a social media campaign, and a video series led by female directors.
June is the first Pride month for the 116th Congress, which includes 10 openly gay politicians — the most in the nation’s history. From hometown parades to policy speeches, members of Congress are marking the celebratory month and using the occasion to push for equality legislation.
These are the headlines you Need 2 Know for Monday, June 24, 2019.
These are the headlines you Need 2 Know for Friday, June 21, 2019.
Three years since the Pulse nightclub shooting in Orlando, Rep. Sean Patrick Maloney (D-N.Y.) is working to strengthen the government's ability to track violence against the LGBTQ community in an effort to combat the enduring epidemic.
Cannes Lions International Festival of Creativity, the annual advertising event that held from June 17 to 21 - celebrates the top marketing work of the year, and many of the winners championed causes beyond selling items.
These are the headlines you Need 2 Know for Thursday, June 20, 2019.
