Advancements in technology, from online shopping to streaming media to digital payments apps, have tried to make life a little more convenient for consumers. And Microsoft’s Purna Virji, Senior Manager of Global Engagement, says that image recognition and artificial intelligence are the latest tech trends pushing this effort forward.
Virji told Cheddar that more sophisticated image search software helps people discover businesses. For instance, she says that the company’s Bing search engine can now identify items in specific pictures.
“So if I looked at Angelina Jolie carrying a beautiful handbag, I can zoom in on the handbag and be like ‘I wonder where I can buy it,’” she said.
Companies such as Snapchat, Pinterest, and Facebook have incorporated similar technologies.
Another trend making waves, especially in Asia, is A.I. Virji notes that some in the West, notably Tesla CEO Elon Musk, have expressed concerns about the rise of artificial intelligence. But countries in Asia have been using the technology for years.
One benefit she sees is the ability to analyze customer relationship trends. Virji points to Pizza Hut parent Yum! Brands as one company doing just that.
“When people order online, and they’re going to go pick up in store, they realized that adding an e-ticket … made the experience much better for people,” Virji said.
For the full interview [click here] (https://cheddar.com/videos/microsofts-purna-virji-talks-techs-impact-on-business).
Twitter is planning to pivot to video content, according to Reuters. Cheddar News explains how the tech giant looks to double down on video, creative and e-commerce strategies.
Whether it's a gym membership, a cell phone contract, or an extended warranty, getting locked into a bad contract can be frustrating and very costly. So we wanted to share some advice to avoid potential risks involved. Let's take a look.
Multiple U.S. owners of Hyundai's popular Ioniq 5 electric SUV have complained of completely or partially losing propulsive power, many after hearing a loud popping noise, the National Highway Traffic Safety Administration said Saturday.
Ford Executive Chairman Bill Ford told CNN's 'Fareed Zakaria that despite recent gains the U.S. was still not in a position to compete with China in the production of electric vehicles.
Global stock markets followed Wall Street lower Monday after the top U.S. diplomat met China's leader but the two sides gave no sign of progress on an array of conflicts.
Supergoop! is a skincare brand whose products are what the company says is 100% dedicated to sun care. Amanda Baldwin, CEO of Supergoop!, joined Cheddar News to discuss why sunscreen is important to add to daily routines. "What I love about this company is ... it really is based on scientific fact," Baldwin said. "90% of the signs of aging comes from the sun ... one in five of us will be diagnosed with skin cancer in our lifetime so making sunscreen a daily habit is probably one of the most simple things you can do for your health."
College enrollment rates for high school graduates in the U.S. has been on the decline since 2009. Sean Behr, CEO of Fountain a high-volume hiring platform, joined Cheddar News to discuss why high school graduates are benefitting from the value of attending a trade school, especially in today's economy.
