As part of its long-term sustainability goals, Microsoft has announced plans to drastically reduce the amount of waste it produces and eliminate single-use plastics in its packaging by 2025. 

"The plastics problem is just part of a broader waste problem," Lucas Joppa, chief environmental officer for Microsoft, told Cheddar. "The world creates too much waste. Microsoft creates too much waste, and we need to fix that."

This is the third major announcement in 2020 from the tech giant detailing its sustainability plan. In January, Microsoft announced its goal to become carbon negative by 2030. Then in July, it released the details of that plan, which includes switching its data centers to renewable energy, issuing a request for proposals for carbon removal solutions, and developing a de-carbonization playbook that it plans to share with other firms to help catalyze the corporate sector. 

While waste reduction is just one component of Microsoft's efforts to fight climate change, Joppa stressed that it's an important one. 

"Last year, 11 billion tons of waste was sent to the landfill," he said. "We went from, in 1950, producing one and a half million tons of plastics to last year producing 300 million tons of plastic as a society, and over half of that was intended for single-use."

For Microsoft consumers, this initiative means more of their tech purchases will be recyclable, from the packaging that products arrive in, to the devices themselves once they've outlived their use. 

"We want the packaging itself to have zero single-use plastic," Joppa said. "We also want the device that's hopefully coming in that package to be recyclable as well." 

Microsoft is also building what it calls "Circular Centers" to control the flow of waste out of its 160 data centers across the globe. These centers will sort and decommission parts used for servers, which currently last on average about five years, and then recycle or repurpose them. 

In the process, the company hopes to learn more about its products and work to extend their life cycle and reduce e-waste. 

Microsoft has already tested this concept in Amsterdam and shown that it increases the availability of server and network parts for reuse or buy-back from suppliers. The goal is to increase the reuse of components by up to 90 percent by 2025. 

"What we're really looking to do is do everything we possibly can to divert waste from landfills," Joppa said. 

Share:
More In Technology
Sales-Focused Workspace Software Scratchpad Garners $33M in Fundraise
Following sales tech startup Scratchpad raising $33 million in Series B Funding, CEO and co-founder Pouyan Salehi joined Cheddar to discuss how his company's software works to help salespeople with an all-in-one workspace, integrating with Salesforce to optimize notes, spreadsheets, and other relevant information so businesses can forecast and make the best decisions. "If you look at other crafts like artists, they'll have studios; chefs, they'll have kitchens; scientists will have labs, and we just asked, well, if you look at sales as a craft, why doesn't something exist that is designed solely for a salesperson?" Salehi said about his workspace app.
Rumored Google Pixel Watch Could Set Important Standard for Android Wearables
Google could be gearing up to release its own wearable device as rumors swirl about a potential smartwatch with the Pixel brand. Jon Prosser, the creator of Front Page Tech, who tweeted a possible leak about the product, joined Cheddar's "Closing Bell" to discuss potential the benefits of it entering the same space as the Apple Watch. Prosser said, while he doesn't expect it to launch until at least 2023, the Pixel Watch will be "one of the most vital, most important wearables that we can have on the market," noting that it won't likely challenge Apple for much market share but will set the standard for other Android wearables to come.
Senate Committee Votes to Advance Big Tech Antitrust Bill
Members of Congress have voted to advance a bill meant to address antitrust concerns related to tech giants including Amazon, Apple, Google, and Meta. The 'American Innovation and Choice Online Act' is largely seen as one of the best chances for the government to reign in Big Tech's dominance Seth Schachner, Managing Director StratAmericas; Digital Business Executive joined Cheddar's Opening Bell to discuss.
Fed Weighs Benefits of Digital Dollar
The Federal Reserve released its highly-anticipated research weighing the pros and cons of a digital dollar in the U.S. The report comes as economic rivals like china have already piloted their own central bank digital currencies. Edward Moya, Senior Market Analyst, The Americas, Oanda, joined Cheddar's Opening Bell to discuss.
5G Service Rolled Out Across United States
Verizon and AT&T officially launched their 5G wireless services Wednesday across the U.S. Despite pushback from U.S. airlines and the FAA over safety concerns, the telecom giants rolled out the next generation of wireless cellular technology, with speeds up to 20 times faster than 4G LTE. John Biggs, Editor, Tech Crunch joined Cheddar's Opening Bell to discuss.
This Week in Earnings: Microsoft, Apple, Tesla, GM
Earnings season kicks into high gear this week as big players are on tap to report their Q4 numbers, including Microsoft, Apple, and Tesla. Investors will be watching for key indicators on how the companies are dealing with inflation, Omicron and interest rates. Christine Short, VP of Research, Wall Street Horizon joined Cheddar's Opening Bell to discuss.
New Tech Firm PulseForge Looks to Reduce Emissions From Manufacturing
Stan Farnsworth, chief marketing officer at PulseForge, joined Cheddar to talk about his company's debut at CES 2022 and how it plans to innovate the sustainable tech manufacturing space. PulseForge is bringing a new approach to industrial thermal processing, which contributes to 30 percent of global greenhouse gas emissions, according to Farnsworth. "By using 85 percent less energy in the processing of materials through a variety of manufacturing processes, we can make a direct impact in reducing carbon output and reducing carbon footprint associated with manufacturing," he said.
Load More