Singer Michael Franti exudes optimism. In fact, he wants all of his songs to be “uplifting.” One of his albums is even called “The Sound of Sunshine.”
And he has that “glass half full” outlook about the streaming industry too. He says it’s a platform for discovery.
“Someone who has never known you before used to have to wait for your song to come on the radio and maybe it never would. Maybe they’d never hear you,” Franti told Cheddar’s Jon Steinberg. “[Now] you can find fans in parts of the world that never had access to you before.”
While the streaming industry may have replaced the need to buy songs, ruining one revenue stream, Franti thinks it has opened the door to another, leading to more loyal fans who show up for concerts.
“I was talking to a friend of mine who goes, ‘I’d rather have 100 fans than a million followers.’ And I really believe that,” said Franti.
In the 1990s, Franti was the lead singer for the hip hop band Disposable Heroes of Hiphoprisy. Then in 2010, his “Say Hey” climbed to the Billboard Top 20.
Earlier this week, Franti was awarded the Nelson Mandela Changemaker Award at the PTTOW! conference in Ojai, Calif., which this year attracted the likes of Vans global brands president [Doug Palladini](https://cheddar.com/videos/on-board-with-vans), NBA All-Star [Baron Davis](https://cheddar.com/videos/tech-no-foul), and celeb DJ [Steve Aoki](https://cheddar.com/videos/why-steve-aoki-says-the-streaming-industry-is-great-for-music).
For full interview, [click here](https://cheddar.com/videos/michael-franti-spreads-love-and-optimism-with-his-music).
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On this episode of 'Your Future Home', David Kaufman, Global Digital Director of Architectural Digest, breaks down ways to refresh your home this winter without breaking the bank.; Michael Barlow, co-founder and CEO of Fernish, discusses how Fernish is making it effortless to create your perfect home. Cheddar breaks down how to successfully research your next potential neighborhood.
David Kaufman, Global Digital Director of Architectural Digest, joins 'Your Future Home' to break down ways to refresh your home this winter without breaking the bank.
