Singer Michael Franti exudes optimism. In fact, he wants all of his songs to be “uplifting.” One of his albums is even called “The Sound of Sunshine.” And he has that “glass half full” outlook about the streaming industry too. He says it’s a platform for discovery. “Someone who has never known you before used to have to wait for your song to come on the radio and maybe it never would. Maybe they’d never hear you,” Franti told Cheddar’s Jon Steinberg. “[Now] you can find fans in parts of the world that never had access to you before.” While the streaming industry may have replaced the need to buy songs, ruining one revenue stream, Franti thinks it has opened the door to another, leading to more loyal fans who show up for concerts. “I was talking to a friend of mine who goes, ‘I’d rather have 100 fans than a million followers.’ And I really believe that,” said Franti. In the 1990s, Franti was the lead singer for the hip hop band Disposable Heroes of Hiphoprisy. Then in 2010, his “Say Hey” climbed to the Billboard Top 20. Earlier this week, Franti was awarded the Nelson Mandela Changemaker Award at the PTTOW! conference in Ojai, Calif., which this year attracted the likes of Vans global brands president [Doug Palladini](https://cheddar.com/videos/on-board-with-vans), NBA All-Star [Baron Davis](https://cheddar.com/videos/tech-no-foul), and celeb DJ [Steve Aoki](https://cheddar.com/videos/why-steve-aoki-says-the-streaming-industry-is-great-for-music). For full interview, [click here](https://cheddar.com/videos/michael-franti-spreads-love-and-optimism-with-his-music).

Share:
More In Culture
Global Rescue Helping Travelers in Natural Disasters
In recent years, extreme weather events like flooding and wildfires have become more frequent, and more severe - and scientists say global warming is to blame. Climate crises could leave people in need of help, and that's where Global Rescue steps in. The crisis response firm employs former Navy Seals and Army Rangers to rescue travelers from climate-related emergencies. Global Rescue CEO Dan Richards joins Cheddar Climate to discuss.
Grammarly Raises $200 Million for Product Innovation and Team Growth
Cloud-based AI-powered writing assistant Grammarly recently raised $200 million in a funding round that values the company at $13 billion. The funding will be used to help Grammarly achieve its goal of becoming more ubiquitous, as the company says it wants to be the go-to writing assistant for wherever people type. Grammarly also says it aims to solve what it calls one of the most critical problems facing people and businesses today -- ineffective communication. Grammarly global head of product Rahul Roy-Chowdhury joins Cheddar News' Closing Bell to discuss.
CODE (RED) Campaign Tackles COVID-19 and AIDS Relief on Giving Tuesday
Jennifer Lotito, president and COO at the non-profit (RED), joined Cheddar to discuss the CODE (RED) campaign as the organization looks to expand its mission to support both AIDS and COVID-19 relief. She explained that people can get involved in the campaign for Giving Tuesday and ahead of World AIDS Day by shopping (RED) branded products and even using credit card rewards points to add their own support. Lotito also pointed out that COVID-19 has also impacted HIV testing as people avoid clinics out of fear of the other pandemic.
Talking Men's Wellness and Mental Health With the Movember Foundation
The Movember Foundation is celebrating the end of Movember, the annual fundraising event that involves the growing of moustaches as a way to draw attention to men's health issues, including suicide prevention and prostate cancer. Mark Hedstrom, the U.S. executive director for the Movember Foundation, joined Cheddar to discuss the organization's goals and the fundraising partnerships it's secured. He also talked about normalizing conversations around men's mental health.
Why Far-Right Groups Have Adopted Viking Imagery; Understanding Viking History
On this episode of Cheddar Reveals, Dr. Dorothy Kim, Assistant Professor of Medieval Literature at Brandeis University, discusses the roots that modern-day white supremacy has in Viking history, despite its many factual inaccuracies; Vikings are often misunderstood and while their brutality is what's shown in popular culture, there are many misconceptions about who they really were. Philip Parker, Historian and author of 'The Northmen's Fury', helps break down the true Viking history.; Cheddar gets a look at Curiosity Stream's 'Viking Women.'
Understanding Viking History
Vikings are often misunderstood and while their brutality is what's shown in popular culture, there are many misconceptions about who they really were. Philip Parker, Historian and author of 'The Northmen's Fury', joins Cheddar Reveals to break down the true Viking history.
Load More